Trade Secrets Blog


Trade Show Tips: How to Choose Trade Show Giveaways That Give Back

Posted July 17, 2014 | Comments Off |

Promotional items, and product giveaways—let’s be honest, attendees of trade shows and conventions love loading up on free swag. At the same time, exhibitors need to put some thought into the giveaways they choose and the audiences they are hoping to attract to their trade show displays and exhibits. Companies typically don’t spend money on freebies just to be generous; they are looking for some sort of return on their investment. The best trade show giveaways should serve a purpose, such as: Reinforcing the company’s brand. Reminding people about the … Read More


Exhibitor Services: 5 Ways an Exhibit Management Firm Can Lighten Your Load

Posted July 16, 2014 | No Comments » |

Most trade show managers will tell you they have a lot on their plates. From making sure their pre-show marketing plans are executed to ensuring everything (and everybody) makes it to the next event on time. Fortunately, exhibit management firms can help exhibitors tick many items off their trade show checklists. In fact, there are many services exhibit management firms can handle that you might not be aware are available. If you’re looking to lighten your load and simplify the exhibiting process, reach out to your trade show services company … Read More


FIBER: It’s What Great Trade Show Exhibits Have for Breakfast

Posted July 8, 2014 | No Comments » |

Ever wonder why some trade show exhibits draw a crowd and others don’t? High-activity exhibits have “it” – they have FIBER. And an exhibit with FIBER utilizes five essential elements of healthy and productive trade show exhibit design that their low-activity exhibit counterparts lack. These five elements include: Focused messaging. Exhibits with FIBER stay focused. They highlight one or two, simple, marketing messages. Exhibits with too many competing messages can confuse attendees, and leave them unsure about what sets the company apart from its competition (or simply, what they are … Read More


5 Essential Tips to Leverage LinkedIn to Boost Traffic at Events

Posted July 3, 2014 | No Comments » |

Social media offers a wide range of cost-effect tools for marketers who use events to promote their companies. More than any other social network, LinkedIn is the most relied on social network in business circles, and for good reason. People join LinkedIn to make business connections and find work, while companies use it to build business relationships, establish thought leadership, market products and services, and of course, source talent. Along with all of these wonderful benefits, LinkedIn is also a great digital tool to help businesses beef up the return … Read More


Trade Show Checklist: Steps Before, During & After a Show

Posted July 2, 2014 | No Comments » |

Recently, we posted a handy infographic that highlights all of the steps you need to take to prepare, execute and follow up a trade show program. Following is a detailed look at all of the steps involved. We’ve also included handy links throughout this post to help you dig even deeper into the process. From choosing the exhibitions that best meet your company goals, to following up on leads and closing sales after the show ends – this comprehensive trade show checklist has you covered. 1 Year Prior The trade … Read More