If you’re looking to make a greater impact and reach, you need to get on the content marketing train now—it is one of the most effective strategies marketers use today! According to research conducted by MarketingProfs and the Content Marketing Institute, 88% of B2B (business-to-business) and 76% of B2C (business-to-consumer) marketers are using content marketing as a key strategy. But hold on…businesses and consumers don’t have the same goals and mindsets, right? A single person is not going to have the same objective as an entire business, so you need to be aware of your audience and be intentional about the content you offer them.
With that in mind, let’s compare the essential differences between content marketing for B2B v. B2C.