When gauging the success of your exhibit at a trade show, one of the most important measures is the event’s ability to attract and retain a quality attendee base. In part one of this CEIR report series, we discussed the basics for building an attendee retention strategy at a trade show. We looked into who your attendees are, why attendees become loyal visitors to events and what organizers focus on to motivate attendees to return. This portion of the report covers exhibition floor features that drive repeat attendance—namely, the quality of face-to-face interactions with booth staff, and the quality of product interactions. // read more
With the rise of online shopping, traditional retail stores and even online retailers struggle to integrate online convenience with brick-and-mortar buying. Every retailer’s goal is to create a seamless omnichannel experience that effortlessly flows between online utility and in-store experience. The term “experiential retail” is used to describe the physical stores that thrive in the new omnichannel retail universe—even though people like the ease of ordering online and having products delivered straight to their home, most people will still make the trip to visit a physical retail store for the experience. // read more
As we noted in a recent post about our new METALLI® Fabric Kiosks and Counters, fabric trade show displays, accessories and modular components are transforming trade show exhibit design. The same holds true for the newest addition to our family of fabric products – the METALLI Taurus backwall display.
The Taurus display spans an impressive 20 feet in width and includes modern design features. Multiple, customizable fabric graphics provide unlimited opportunities for branding, and lightweight aluminum construction simplifies setup while keeping shipping costs in check. // read more
In the fall of 2015, CEIR initiated a study in line with the largest trade shows in the U.S. to analyze why attendees become loyal visitors to events and what organizers are doing to motivate attendees to keep coming on a regular basis. What resulted was a publication of five reports, each detailing actionable insights. In part one of these reports, CEIR discusses an overview of attendee tracking efforts and how organizers build attendee retention strategies. The report profiles key characteristics of returning attendees—who they are and why they become loyal visitors. // read more
When asking yourself whether you’re going to rent or buy an exhibit, there are many factors to take into account. For example, if you plan on using the same exhibit configuration for more than three shows, it would be wiser to invest in purchasing. However, if you may only use it once or twice, renting an exhibit is your best bet. In addition to projected usability, let’s talk about the pros and cons of both renting and buying to figure out which option is right for you. // read more
In the ever evolving world of trade show exhibit design, fabric is all the rage these days – and for good reason. Compared to traditional exhibits, trade show displays and light boxes featuring fabric graphics are lightweight, economical, portable and easier to set up. Plus, fabric graphics can be conveniently swapped in and out as needs change.
Inspired by our client’s – and our – love of fabric, The Trade Group recently launched a line of fabric products and accessories, including our new METALLI® Fabric Kiosks and Counters.
While a number of fabric trade show accessories are available in the market today, METALLI Kiosks and Counters push the envelope further, because they were designed to add depth and dimension throughout branded spaces.
Plus, you can choose from a variety of modern shapes, angles and sizes to add more visual interest to your trade show exhibit, corporate interior or retail space. // read more
Lighting is much like perspective. When you open your front-facing camera to take a photo, you wouldn’t hold the phone below your face looking up because… it’s unflattering! The best selfies are slightly angled downward to slim your face and figure. The perspective of the camera affects how you appear in photos, and a similar effect is observed with lighting. Take note of food-related advertisements: dishes are lit with a warm or natural glow (never dim or fluorescent) to make the food appear fresh and appetizing. // read more
The Center for Exhibition Industry Research (CEIR) recently asked exhibition industry innovator Greg Topalian to write a report for CEIR’s Industry Insight Series. In the report, Cultivating an Innovative Culture and Mindset, Even in Mature Industries, Topalian provides four guiding principles for creating an innovative culture and way of thinking for exhibition managers and “any organization, big or small.”
Topalian knows his stuff as a nearly 20-year veteran of the exhibition industry, where he launched more than a dozen shows and was involved in numerous acquisitions and integrations. He served as a SVP at Reed Exhibitions, founded New York Comic Con in 2006 (which led to the creation of ReedPop) and runs his business LeftField Media LLC today. // read more
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