Trade Secrets Blog

booth staff

9 Qualities Possessed by Top Trade Show Booth Staffers

Posted October 8, 2014 | No Comments » |

The success of any trade show or event marketing program is tied directly to the people who support it. You can develop a winning event marketing strategy, but if your team doesn’t execute it properly, you can kiss your ROI goodbye. Fortunately, with the right training, experience and incentives you can build a team of booth staffers who take your trade show marketing program to new heights. Whether you exclusively hire trade show models, or choose your entire trade show team from among your employees, you can provide them the … Read More


Can David Beat Goliath at Trade Shows? You Bet!

Posted October 3, 2014 | No Comments » |

Face-to-face events provide loads of opportunities for new businesses to meet and connect with their target audience. At the same time, some lesser-known brands find it difficult to emerge from the shadow of larger, well-known brands. Sure, Sally’s Soda Shop probably isn’t going to have anywhere near the marketing budget of a Coke or Pepsi, but your brand can still grab attention from the big guys, if you’re fearless and creative. So how can your up-and-coming brand steal the spotlight? Fire on all cylinders with a carefully designed trade show … Read More


4 Things You Can Do to Accelerate Traffic to Your Blog Now, Part 2

Posted October 1, 2014 | No Comments » |

Part 2 of 2: Three Types of Visuals Your Blog Needs and Promoting Your Posts Content marketing and blogging are hot topics for business marketers today. Done right, a well-executed blog can help drive traffic to your website, introduce your brand to new prospects and position your company’s C-suite and product experts as thought leaders in your industry. Blogs can also serve as an information and education resource for customers and prospects who want to learn more about your company, products and services. And of course, your blog is a … Read More


4 Things You Can Do to Accelerate Traffic to Your Blog Now, Part 1

Posted September 26, 2014 | No Comments » |

Part 1 of 2: Tips for Getting Organized and Choosing Topics At The Trade Group® we have shared hundreds of posts about trade shows and event marketing on our blog over the years. We’ve found that writing a successful blog that resonates with our target audience, takes time, commitment, practice, trial and error – and sometimes, good old fashioned luck. Since relying on luck is never a wise marketing strategy, we take what we’ve learned from the past (such as, what topics have been popular with our audience); continue to … Read More

trade show manager

21 Must-Have Tools for New Trade Show Managers and Event Marketers

Posted September 24, 2014 | No Comments » |

Managing a trade show or event marketing program takes time and stellar organizational skills. Oh, and a little industry insight doesn’t hurt either. If managing a trade show or event marketing program is new for you, have no fear. We’ve compiled a list of essential tools and resources to help you either get a new program off the ground or take an existing program to new heights. Glossary of trade show and event terms. Don’t know the difference between a pop-up display and a modular exhibit? Wondering what drayage really … Read More