Trade Secrets Blog

trade show manager

21 Must-Have Tools for New Trade Show Managers and Event Marketers

Posted September 24, 2014 | No Comments » |

Managing a trade show or event marketing program takes time and stellar organizational skills. Oh, and a little industry insight doesn’t hurt either. If managing a trade show or event marketing program is new for you, have no fear. We’ve compiled a list of essential tools and resources to help you either get a new program off the ground or take an existing program to new heights. Glossary of trade show and event terms. Don’t know the difference between a pop-up display and a modular exhibit? Wondering what drayage really … Read More


Aging Exhibits Tap Trade Show Budgets. Should You Buy New or Update?

Posted September 19, 2014 | No Comments » |

Is your trade show exhibit getting on in years? If so, you might be incurring unnecessary, hidden costs and missing out on valuable leads, too. As you prepare for upcoming events, take time to assess your current exhibit and associated exhibiting costs. Depending on the age and condition of your exhibit you might be able to get by with a minor facelift and a few cosmetic updates or find out you are better off starting fresh. Buying a brand new trade show exhibit is a significant investment, but if you … Read More


Shine a Light on Key Employees to Elevate Your Brand at Trade Shows and Beyond, Part 2 of 2

Posted September 17, 2014 | No Comments » |

Part 2: Develop an Event-Focused Strategy for Face-to-Face Opportunities In part one of this two part post, we discussed developing a long-term strategy around transforming key employees into thought leaders. This strategy can play a significant role in elevating a company’s brand, because customers and prospects gravitate to industry experts. They want to find solutions to their problems and can achieve this by speaking with your company leaders and product experts at face-to-face events. Most importantly, the more people get to know your key employees (thought leaders), the more familiar … Read More


Shine a Light on Key Employees to Elevate Your Brand at Trade Shows and Beyond, Part 1 of 2

Posted September 12, 2014 | No Comments » |

Part 1: Develop a Strategy Based in Thought Leadership One of the key reasons people attend trade shows is to take advantage of the face-to-face and product interactions that these events offer. They also appreciate the opportunity to speak with product experts who can explain how certain products and services can solve the challenges they face. If you’re a brand marketer looking to elevate your brand at trade shows, focus on developing a strategy that leverages the expertise and value that key employees can offer your target market. By aligning … Read More


Study Shows Trade Shows Highly Valued By Young Professionals

Posted September 10, 2014 | No Comments » |

The Center for Exhibition Industry Research (CEIR) in conjunction with the Society of Independent Show Organizers (SISO) has produced its 2014 Young Professional Attendee Needs and Preferences Study. “This study provides a comprehensive overview of the latest insights on what young attendee business professionals are looking to experience when attending a business-to-business exhibition for their jobs as well as how they find out and decide which exhibitions to attend.”[1] A Key Demographic A critical demographic segment for event marketers, young professionals who attend trade shows have unique preferences for exhibition … Read More