When you’re prepping for an upcoming trade show or event, one of the biggest challenges oftentimes is how to market to attendees and potential customers at the show since and get the best bang for your buck. A trade show is an excellent channel for lead generation and branding benefits for your business – if done properly. A GREAT tool in your tool belt is creating online content during and directly after the event Trade shows are a prime opportunity to integrate content you already have while also producing new content such as interviews and Q&A from industry influencers or insiders. Be bold and creative with the content you build!
We already know how vital influencers can be for your business in terms of promoting brand awareness, and we also know how crucial the role social media plays is becoming. When you get influencers interested in your brand, you are no longer the only one posting content online about your business…and that’s a great thing! You want these influencers spreading the word about you in ways that make a deeper impact and have a wider reach within your target audience. You may already be aware that hosting influencer events can help bring your influencers in and get them hyped about your brand, but how can you make your events impressive AND get considerable social media love? // read more
Most people use online review sites to determine if they are going to go to a retail business or use a company’s services. They look at the rating, check your hours and location, and read the reviews. These reviews come from other people that have experienced your company and feel the need to tell others. They come in all shapes, sizes, and tones– just like your clients and customers.
In short, these online review sites, and what people say on them, can be good or bad for business. So what do you do when the online community has been less than courteous to your business? You have to do something. Bad reviews do not just go away on their own. You have to manage your online reputation in a way that will show potential customers that you are always striving to give them the best experience possible. // read more
What influences customer purchasing decisions in a B2B environment (where decisions are influenced by multiple people)? To figure this out, you need to create buyer personas that will help you gear your marketing efforts in the right direction. Here are a few of the benefits of using buyer personas in marketing:
- A more focused target for promoting content
- Speak the “language” of your audience
- Gain higher-quality leads
- Keep product development current and informed
The best way to begin developing your buyer personas is by focusing on demographic data and major motivators for your target audience. Now let’s walk through how to access this pertinent information! // read more
In the age of rapidly developing technology, businesses are learning that social media is a powerful tool for reaching and engaging with audiences. In a report published by TrackMaven, Instagram utilization by Fortune 500 companies was analyzed between May 1, 2015 and May 1, 2016 to determine trends in Instagram adoption and usage, components of top performing posts, the most competitive and most effective times to post, as well as the benchmarks for Instagram follower growth, engagement and more. // read more
An “iBeacon” is a tiny transmitter that sends out Bluetooth low-energy (BLE) signals to mobile devices such as smartphones and tablets. The iBeacon is Apple’s version of this technology that was geared towards iPhones and iPads. These low-energy signals are great for event attendees because they do not drain your device battery, and they’re perfect for indoor environments since they’re able to broadcast through walls and other physical objects. Think about how convenient that is for conferences, meetings, conventions, trade shows and other events! You can easily engage with attendees because almost everyone everywhere owns a smartphone or device. // read more
Last year, we invested in a new design software program – Vectorworks – to create enhanced 3-D trade show exhibit renderings, help expedite project quotes, reduce client costs and more. So why do – or will – our clients love Vectorworks as much as we do? We asked Christina Moore, senior designer at The Trade Group to explain.
So, what is Vectorworks and what does it do? // read more
If you’re looking to make a greater impact and reach, you need to get on the content marketing train now—it is one of the most effective strategies marketers use today! According to research conducted by MarketingProfs and the Content Marketing Institute, 88% of B2B (business-to-business) and 76% of B2C (business-to-consumer) marketers are using content marketing as a key strategy. But hold on…businesses and consumers don’t have the same goals and mindsets, right? A single person is not going to have the same objective as an entire business, so you need to be aware of your audience and be intentional about the content you offer them.
With that in mind, let’s compare the essential differences between content marketing for B2B v. B2C.
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