On April 12, 2017, The Trade Group was a proud sponsor of the Cynopsis World eSports Summit in New York City. The theme for this year’s summit was “Maximize & Monetize the World of Competitive Gaming.” Our VP of Business Development Neeshu Hajra attended and was a featured speaker at the event, so we asked him to share insights from the event and his presentation. // read more
Your product is amazing. In fact, it’s so good that it should be able to sell itself. But, look at it, sitting all alone on a table or shelf or endcap.
Now, look at the other guy’s product, which isn’t as good as yours. But, that person has really put some effort into a display. It’s intriguing and eye catching, colorful and tells you about the product without going overboard.
Their product may not be as good as yours, but it looks better, and, unfortunately, that may be all that matters.
Don’t despair. You can turn that sad little display from drab to fab with a little effort and these six tips.
The graphics in your trade show display bear a heavy burden. A potential customer is supposed to scan a trade show floor and—in a matter of seconds—understand who you are, what you do, and how you can help them.
Fortunately, there are some time-honored tips that can help you get the most from your display. // read more
If you were one of the nearly 18,000 people who attended the 2017 HAI HELI-EXPO at the Kay Bailey Hutchison Convention Center in Dallas, you probably noticed the space was filled with high-energy, non-stop action from the word go.
For The Trade Group’s Senior Design Consultant John Lutton, making sure his exhibitor clients were ready to greet the crowds when the doors opened at HELI-EXPO was priority one.
As John explains, “Aviation shows like HELI-EXPO come with more logistical challenges than traditional trade shows. Over 60 aircraft were flown in or shipped to the convention center, then relocated to the trade show floor. For a three-day show, that’s a lot of moving parts.”
The Trade Group brought in a large crew to coordinate exhibit builds and ensure client’s aircraft were positioned properly. Inclement weather prior to the event delayed arrival of some aircraft.
“When aircraft is coming in, that activity really dominates the docks. So delivery of crates and booth setup needed to be adjusted for some clients. We always expect the unexpected at aviation shows, so our team was prepared,” John says.
When many people think about large-format signs, the first thing that jumps to mind is giant advertisements, like at stadiums for major brands or at festivals for sponsors. While these are great examples, large-format printing is also being used in many other creative ways.
Have you ever walked past a building only to realize that it was actually scaffolding with an image wrapped around it? Has a particularly clever ad on the side of a bus ever caught your eye? Has a sidewalk ever appeared to fall away or transform into a magical landscape thanks to a street graphic? These are just a few examples of the exciting and innovative ways that large-format printing can be used to grab attention. // read more
If you’re involved in promoting and marketing your company, no doubt you’re familiar with the concept of “cross-channel marketing.” In fact, it’s likely you’ve embraced cross-channel marketing as the focus of your overall marketing efforts. Are you, however, fully utilizing every channel at your disposal?
Companies often overlook their events, viewing them as big, one-off shows without considering how they fit in their larger cross-channel marketing plans.
Cross-channel marketing can help provide visibility into your consumers’ habits and needs, sharpen your marketing strategy, and personalize your outreach. Events provide just such an opportunity: showcasing your business and products on a very personal level. In fact, making new connections is the major benefit of event participation. // read more
In late March, the GlobalShop 2017 Retail Design Show drew approximately 2,000 exhibitors and more than 10,000 attendees to the Mandalay Bay Convention Center in Las Vegas. This is the first year The Trade Group exhibited at the show, and it won’t be the last.
Recently, The Trade Group officially launched its Retail Merchandising and Commercial Graphics divisions, so exhibiting at GlobalShop provided the ideal environment to introduce The Trade Group to major retail brands and connect with other suppliers on the trade show floor.
The Trade Group just added three new bold designs to our ever-growing series of trade show reception counters. The new counter designs were inspired by recent design innovations in our METALLI® line of modular trade show displays, as well as increasing client demand.
From a design perspective, we wanted to incorporate large, square extrusions into the counters that would complement the look and feel of extrusions featured in many of our new trade show exhibit designs.
In addition, we realized that our existing line of reception counters primarily featured smaller counters with round extrusions that don’t always suit the table and counter needs of our clients, especially those who exhibit in larger trade show booths. // read more
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