Trade Secrets Blog


4 Things You Can Do to Accelerate Traffic to Your Blog Now, Part 2

Posted October 1, 2014 | No Comments » |

Part 2 of 2: Three Types of Visuals Your Blog Needs and Promoting Your Posts Content marketing and blogging are hot topics for business marketers today. Done right, a well-executed blog can help drive traffic to your website, introduce your brand to new prospects and position your company’s C-suite and product experts as thought leaders in your industry. Blogs can also serve as an information and education resource for customers and prospects who want to learn more about your company, products and services. And of course, your blog is a … Read More


4 Things You Can Do to Accelerate Traffic to Your Blog Now, Part 1

Posted September 26, 2014 | No Comments » |

Part 1 of 2: Tips for Getting Organized and Choosing Topics At The Trade Group® we have shared hundreds of posts about trade shows and event marketing on our blog over the years. We’ve found that writing a successful blog that resonates with our target audience, takes time, commitment, practice, trial and error – and sometimes, good old fashioned luck. Since relying on luck is never a wise marketing strategy, we take what we’ve learned from the past (such as, what topics have been popular with our audience); continue to … Read More

trade show manager

21 Must-Have Tools for New Trade Show Managers and Event Marketers

Posted September 24, 2014 | No Comments » |

Managing a trade show or event marketing program takes time and stellar organizational skills. Oh, and a little industry insight doesn’t hurt either. If managing a trade show or event marketing program is new for you, have no fear. We’ve compiled a list of essential tools and resources to help you either get a new program off the ground or take an existing program to new heights. Glossary of trade show and event terms. Don’t know the difference between a pop-up display and a modular exhibit? Wondering what drayage really … Read More


Aging Exhibits Tap Trade Show Budgets. Should You Buy New or Update?

Posted September 19, 2014 | No Comments » |

Is your trade show exhibit getting on in years? If so, you might be incurring unnecessary, hidden costs and missing out on valuable leads, too. As you prepare for upcoming events, take time to assess your current exhibit and associated exhibiting costs. Depending on the age and condition of your exhibit you might be able to get by with a minor facelift and a few cosmetic updates or find out you are better off starting fresh. Buying a brand new trade show exhibit is a significant investment, but if you … Read More


Shine a Light on Key Employees to Elevate Your Brand at Trade Shows and Beyond, Part 2 of 2

Posted September 17, 2014 | No Comments » |

Part 2: Develop an Event-Focused Strategy for Face-to-Face Opportunities In part one of this two part post, we discussed developing a long-term strategy around transforming key employees into thought leaders. This strategy can play a significant role in elevating a company’s brand, because customers and prospects gravitate to industry experts. They want to find solutions to their problems and can achieve this by speaking with your company leaders and product experts at face-to-face events. Most importantly, the more people get to know your key employees (thought leaders), the more familiar … Read More