Trade Secrets Blog

Here are just a few ways to use banner stands on and off the  trade show floor. There are a number of trade show accessories, items and displays available to exhibitors who are looking to spice up their trade show exhibit. From accent lighting to custom flooring, these different accessories can help to set your company exhibit apart from others on the trade show floor and attract the attention of attendees walking past. A few trade show accessories can also be utilized by your business outside of the trade show environment, [...]

Incorporating brand storytelling into your trade show marketing plans. In our blog post earlier this week, we talked briefly about the importance of brand storytelling to your company’s overall marketing and outreach efforts. Not only can brand storytelling give you a chance to provide your audience with a fun back story to explain your company, but it can also help to legitimize your brand by anchoring it to a story and character that is personable and easily relatable to your audience. After all, no one is going to want to [...]

Make your trade show exhibit more visually stimulating with these tips. There is a popular quote from Henry Ford which says, “To see a thing clearly in the mind makes it begin to take form.” It is this idea which explains why many people are visual learners over textual learners, or why some people only begin to understand complex concepts once they are visualized in front of them. Therefore, when it comes time to explaining your company’s products and services at a trade show, sometimes being visual is better. After [...]

What is brand storytelling and why is it so valuable for your company? When it comes time for a consumer to purchase a new product or service that they are in need of, you will find that many people are very brand loyal. When a consumer knows more about the background of a product or feels a personal connection to a company, they are more likely to buy from that brand. It is this loyalty that has us gravitating toward a particular type of soda or coffee when we are [...]

Are these trade show roadblocks keeping you from a gathering great leads? When your company is exhibiting at a trade show, it takes a lot more than simply showing up and shaking a few hands to gather the best possible leads for your sales team. Sure, meeting and interacting with as many trade show attendees as possible may generate a high volume of leads for your company. However, it will not produce the high quality of leads that you need for a solid return on your investment. In fact, in [...]