Trade Secrets Blog

Choose a giveaway for your trade showthat will really reflect your brand. If you’ve ever attended a trade show before, then you just know how many giveaways and swag prizes make their way around the show floor by the end of the day. Whether a company is handing out candy with labeled wrappers or a high-end engraved letter opener, nearly every exhibitor at a trade show has some kind of freebie. One of the biggest reasons many companies continue to offer giveaways at each and every trade show event is [...]

Choosing a trade show exhibit that stands out among the squares. The success or failure of your company’s trade show experience can be measured by many different factors―how many leads were collected, how well-prepared your exhibit staff was, how successful your promotional products were, etc. However, at the end of the day, there is one single thing that can make the difference between a triumphant trade show experience and one that simply hit a dead-end early on―your trade show exhibit. Having an impressive trade show display and strategy is critical [...]

The Do’s and Don’ts of successful PowerPoint Presentation slides. Trade shows are all about connecting with attendees and promoting your company’s products and services. One of the most common ways of doing this is through PowerPoint presentation slides. These quick, simple slides can be a great way to display your message, inform future clients, and act as a visual aid during your trade show presentation. However, while PowerPoint slideshows have become the norm for a majority of trade show presentations, they can easily be cause for a disaster if they [...]

Choosing the most effective, desirable promos for your trade show event. Whenever attendees come to a trade show event, they have a set goal in mind of what they want to accomplish during the show – meet with new companies and key industry figures, learn about different products and services that may benefit their business, and possibly even find a new company to work with in the future. However, no matter how dedicated and focused an attendee may be about meeting new clients and forming new business relationships, there is [...]

Hanging signs let you show off your company logo at your trade show exhibit. For many exhibitors, one of the most difficult aspects of attending a trade show is getting their exhibit noticed by attendees and standing out among the crowd. With hundreds of exhibits throughout the entire event and hundreds of staffers calling out to attendees and promising great products and services, just how are you supposed to attract the attention that you want to your trade show exhibit? One of the best ways to ensure that you are [...]