Trade Secrets Blog


Build the Hype: Nailing Your Pre-show Marketing

Posted February 26, 2015 | No Comments » |

Marketing for your marketing? The concept seems as counterintuitive as “cleaning for the maid” or “practicing for the lesson,” but the impact pre-show marketing has on your company’s trade show event success is undeniable. Now, of course, the primary reason for exhibiting at a trade show is to be part of an event largely marketed for you. The trade show has the inherent advantage of guaranteed exposure – to an extent, at least. Still, within the limited period of time you’re on the show floor, you have to deliver your … Read More


Gotta Catch ‘Em All: Successful Event Marketing in the Gaming Industry

Posted February 11, 2015 | No Comments » |

Gotta Catch ‘Em All: Successful Event Marketing in the Gaming Industry Effectively garnering the attention of a gaming audience at live events is an art. Having a quality product certainly helps, but knowing how to reach your audience in modern event marketing opens windows for your brand to develop a more engaged community. What to note: Capitalize on your community Unlike many other industries, the gaming industry allows for burgeoning, fanatical online communities. If you have a developed community, reach out to them to see what they’re most looking forward … Read More


How Event Marketers Can Excel at Efficiency in the New Year

Posted January 14, 2015 | No Comments » |

How Event Marketers Can Excel at Efficiency in the New Year Managing a trade show or event marketing program can be overwhelming even for uber-organized event pros. Most will even admit that they could operate more efficiently, but they have difficulty pinpointing exactly what to do. Plus, their comfort with the status quo (old habits) might be standing in the way. Before you launch into another year fraught with inefficiencies, review your processes and tools, so you can identify areas that are bogging you down. Use the following four-pronged approach … Read More


5 Reasons Why Your Brand Voice May be Having an Identity Crisis

Posted December 31, 2014 | No Comments » |

Developing and delivering a consistent brand voice is one of the key lynchpins in a successful marketing plan. From fledgling brands that are just getting off the ground to vintage brands that have transitioned over time – identifying and delivering a consistent brand voice is critical for brands big and small. At The Trade Group, our creative design team works with clients to ensure that the company’s brand voice comes through in the custom graphics, trade show exhibits and marketing materials we create for them. Some clients have a clearly … Read More


Avoid the Mundane, Why You Should Ask Intelligent Questions at Trade Shows

Posted December 30, 2014 | No Comments » |

A recent industry blog post offered readers a variety of icebreaker questions they could use to start conversations on the trade show floor. The goal, of course, is to draw prospects into the exhibitor’s trade show booth to take the conversation further.   At first blush, a casual opening question may stop an attendee in his or her tracks, but at the end of the day, you need to entice the prospect to extend the conversation. Discussing the weather or who won the game only goes so far, and it won’t … Read More