Trade Secrets Blog

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Forget Me Not: Don’t Lose Mindshare after a Trade Show Ends

Posted November 20, 2014 | No Comments » |

Excitement ramps up for trade show marketers in the days and weeks leading up to a big trade show or corporate event. Once the show ends, you can breathe a sigh of relief, then start planning for the next event, right? Not so fast! Successful event marketing programs require a laser like focus before, during and after an event to reap optimum, long-term ROI. Consider utilizing the following steps to maintain mindshare long after your next trade show or corporate event ends. Pre-planning: Take a Holistic Approach In the initial … Read More

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How to Train New Booth Staff to Ask Effective Questions That Drive Trade Show ROI

Posted November 18, 2014 | No Comments » |

If you manage a trade show or event marketing program, ongoing booth staff training should remain top of mind. One of the key training areas to highlight regularly is the proper approach to asking questions. If your reps can improve or master effective prospect questioning techniques, their efforts will produce more qualified leads and increase trade show ROI. Along with solid training, trade show managers should also provide reps with the support and tools they need to improve their questioning skills over time. We’ll cover both training tips and support … Read More

Brand Evangelists

Your 6 Step Plan to Cultivate and Equip Brand Evangelists to Sing Your Praises

Posted November 14, 2014 | No Comments » |

Are you leveraging brand evangelists to support your marketing initiatives? You should! Loyal customers and industry leaders who freely tout your company’s solutions can bring credibility to your brand. It’s worth the time and effort to locate brand evangelists and equip them with tools to sing your praises. The following six-step plan can help kick start your efforts. Step 1: Create a list of likely brand evangelist candidates. Most companies have a go-to list of happy customers they reach out to for references. Depending on how your business operates, either … Read More

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13 Tips for Integrating Trade Shows and Corporate Events Into Your Facebook Marketing Efforts

Posted November 11, 2014 | No Comments » |

Whether you “Like” it or not, Facebook can be a very effective marketing tool for businesses big and small. By the end of last year, the social media giant boasted more than 1.23 billion users worldwide. In addition, 556 million people reportedly log into their Facebook pages every day using their smartphones and tablets according to The Guardian. So what does this mean for brand marketers? If you’re not maximizing Facebook to support AND boost marketing ROI, you could be missing out on valuable leads and opportunities to build brand … Read More

why you need talent

Why You Need Talent Acquisition Pros Representing Your Company at Trade Shows

Posted November 6, 2014 | No Comments » |

When trade show managers assemble teams to represent their organizations at events, they typically choose sales, marketing and product experts to man the frontlines. While this makes perfect sense, companies often forgo including representatives from the talent acquisition department, and this can be an unfortunate mistake. Trade Shows Offer Endless Opportunities to Connect with Top Talent While we’re not suggesting that you uproot your entire human resources department to attend every trade show, you should consider including experienced talent acquisition pros on your trade show team. Those who proactively seek … Read More