Trade Secrets Blog

event marketing

How to Successfully Launch a Stellar Event Marketing Program

Posted September 5, 2014 | No Comments » |

Face-to-face events offer many benefits to businesses – brand reinforcement, lead gathering, relationship building, sales and more. If your company is new to event marketing – whether it be trade shows or corporate events – have no fear! The process doesn’t need to be overwhelming as long as you allow enough time to prepare and take advantage of the many resources available to you. 1. Choose a trade show/event manager. The first step you should take is to designate a team member (or hire one) to lead the charge. Some … Read More


5 Ways Guerrilla Graphics Can Grab Attention

Posted September 3, 2014 | No Comments » |

Incorporating effective graphic elements into a trade show display can be among the most effective ways to make a booth stand out from the crowd. While these graphic components are often reserved for broadcasting corporate identity or spotlighting a product or service, they can also be used to create vivid messages that make strong impressions upon the viewer. The use of graphics can extend well beyond your booth proper. With a little creativity and planning, you can promote your trade show presence in unconventional ways – making use of everything … Read More

new life

Is It Time to Breathe New Life Into Your Trade Show Routine? 3 Quick Tips

Posted August 29, 2014 | No Comments » |

Your company has been exhibiting at trade shows for decades. You run your trade show program like a finely tuned machine. You’ve got this, right? Not so fast. If you haven’t changed things up recently or on a regular basis, your trade show routine, may be getting, well … routine. As with any significant marketing investment, it’s always helpful to audit the effectiveness of your trade show marketing efforts and make adjustments when necessary. Check out the following tips if you need to breathe new life into your trade show … Read More


7 Key Steps to Give Your Mobile Marketing Strategy the Edge

Posted August 27, 2014 | No Comments » |

According to a recent Forrester Research report more than 2 billion smart phones will be in use in 2014. Mobile interaction is deeply embedded in the day-to-day lives of consumers, so marketers can no longer avoid the inevitable. If one of your goals is to position your organization as an industry leader, integrating a robust mobile strategy into your overall strategic marketing plan is going to be a necessity. Embrace the Power and Implications of the Smart Phone Smart phones do more than allow you to make/receive calls and text … Read More

event marketing

5 Tips For Enhancing Your Event Marketing Strategy

Posted August 22, 2014 | No Comments » |

The average consumer is exposed to around 3,000 media messages every day. Of these, only about 50 will be remembered to some extent. Of those 50 just 4-5 are likely to command attention. Consequently, for event marketers, trying to achieve relevance and positive response with consumers is a major challenge – one likely not only to remain, but grow as digital messages proliferate.   Events Provide A Unique Means To Connect With Consumers A productive way to foster that critical connection with the consumer is through in-person engagement. Trade shows, … Read More