You may already know how to execute your marketing strategy in all the traditional formats (email, calendar events, social media), but what if you could simplify your process AND give it some flair? From communication and organization to design and content generation, we have a list of online tools to help you build your marketing strategy with style. // read more
If you think of your trade show exhibit as a large, three-dimensional advertisement then it should be simple to understand the priorities in advertising: first — attract attention, second — engage that interest, and third — provide information. Filling your exhibit with information and text may seem like a logical decision, but it could cause people to stroll right by you to the exhibit that makes them say, “ooh pretty!”
But why? People need to take interest in what they see before they’ll make any level of effort to find value in what you want them to know. Once they’re interested, they’ll even inquire about your company and what you have to offer. // read more
During any event, the number one objective is making connections—everything you prepare and create is aimed at first, capturing attention, and second, establishing a relationship. From the brochures all the way to the meticulously planned exhibit, every aspect of presentation is about proving to attendees that you are not only valuable, you are the best at what you do. A powerful strategy for making solid connections is creating impactful experiences—but you don’t need to venture in empty handed. Technology can be enormously beneficial by enabling you to present loads of marketing and sales information in an engaging approach. Whether it’s a life-size immersive experience or a one-on-one conversation, you can resourcefully implement multiple types of technology (i.e. bullet-time cameras for a 360-degree photo or a tablet stocked with product information). // read more
The Trade Group’s Ferro exhibit series ranks as one of the most popular designs in our Metalli® line of trade show displays. Still, we’re always looking for ways to integrate the latest design trends into our existing solutions. That way, the exhibit you purchased a couple of years back can keep pace with the times.
Currently, we’re in the process of updating the entire Metalli line, while launching several new design options. But we love the Ferro’s design so much, we had to start there first. Here’s why you’ll love the re-engineered Ferro too: // read more
When the founders of award-winning, baby care line Oilogic® needed help shipping their homemade trade show display to and from the Expo West natural products show, they called The Trade Group’s Robin Barhydt. Following the show, they called Robin again. This time they needed help designing a professional-looking display that better reflected Oilogic’s brand personality.
“While Oilogic’s homemade booth was cute, it didn’t successfully portray the brand to consumers or the retailers they hoped would pick up their products,” Robin says. // read more
So you want to repair or update your exhibit, but you’d rather not trash your old one and start from scratch. Have you thought about exhibit refurbishment? Not only is it a greener alternative, it will spare your marketing budget and increase the lifespan of your existing exhibit. It’s a great way to upgrade your messaging or even integrate a new product or service focus as well. You don’t even need to go through a major overhaul to improve what you already have—maybe your exhibit just needs some fresh graphics or new colors. // read more
If you can imagine customer relationships as friendships, then the value of customer loyalty comes into proper perspective. For example, think about how effortless it is to spend time with a friend you’ve known for 5 years, and how uncomfortable it sometimes feels to make small talk with a person to whom you’ve just been introduced. With the friend you’re familiar with, you already know their idiosyncrasies and overall personality, but your chemistry with the new person is still mysterious and unpredictable, making conversation a round of shots in the dark. Using this analogy, we can see that conducting business with a customer who is already familiar with your company will be easier than convincing a brand new customer to opt for your products or services. Your interactions with your customers are not a “one and done” type of situation—you are establishing a relationship for the future, which can lead to direct revenue as well as critical networking connections. // read more
We recently added a new counter line to The Trade Group’s trade show furniture and accessories arsenal. The C4 counter line answers one of the most common questions our clients ask: “Is there an easy way to update my existing trade show counter?”
The answer? YES, if you start with a counter from our new C4 line. // read more
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