Trade Secrets Blog

9 Terms Every First Time Exhibitor Needs to Know

9 Terms Every First Time Exhibitor Needs to Know

Posted October 9, 2015 | Comments Off |

Has your company tasked you with picking out a new trade show display, but you don’t know where to start? If you consider yourself a trade show novice, it might help to sort out the different names and styles of exhibits available to you. It’s All in a Name Trade show displays and exhibits come in all shapes and sizes … and names. To help you weigh your options, we’ve compiled a list of some of the most common styles in the market today. Portable Displays. If you’re looking for … Read More

Boost Booth Traffic

Boost Booth Traffic with These Essential LinkedIn Tips [Guide]

Posted September 25, 2015 | No Comments » |

Social media offers a wide range of cost-effect tools for marketers who use events to promote their companies. More than any other social network, LinkedIn is the most relied on social network in business circles, and for good reason. People join LinkedIn to make business connections and find work, while companies use it to build business relationships, establish thought leadership, market products and services, and of course, source talent. Along with all of these wonderful benefits, LinkedIn is also a great digital tool to help businesses beef up the return … Read More

4 Post Show Strategies You Need to Implement

4 Post Show Strategies You Need to Implement

Posted September 23, 2015 | Comments Off |

Excitement ramps up for trade show marketers in the days and weeks leading up to a big trade show or corporate event. Once the show ends, you can breathe a sigh of relief, then start planning for the next event, right? Not so fast! Successful event marketing programs require a laser-like focus before, during and after an event to reap optimum, long-term ROI. Consider utilizing the following steps to stay relevant to prospects long after your next trade show or corporate event ends. 1. Take a Holistic Approach to Planning … Read More


A Simple 3-Step Exhibit Program Checklist

Posted September 11, 2015 | Comments Off |

Your company has been exhibiting at trade shows for decades. You run your trade show program like a finely tuned machine. You’ve got this, right? Not so fast. If you haven’t evaluated your trade show program recently or on a regular basis, your routine, may be getting, well … routine. As with any significant marketing investment, it’s always helpful to audit the effectiveness of your trade show marketing efforts and make adjustments when necessary. Check out the following tips to determine if you need to breathe new life into your … Read More

Cohesive Brand Voice Trade Group

Develop a Brand Voice That Echoes in Your Trade Show Environment [Guide]

Posted September 3, 2015 | No Comments » |

Developing and delivering a consistent brand voice is essential to executing a successful marketing plan. From fledgling brands that are just getting off the ground to vintage brands that have transitioned over time – identifying and delivering a consistent brand voice is critical for brands big and small. At The Trade Group, our creative design team works with clients to ensure that the company’s brand voice comes through in the trade show exhibits, custom graphics and marketing materials we create for them. Some clients have a clearly defined voice, while … Read More