Trade Secrets Blog

new life

Is It Time to Breathe New Life Into Your Trade Show Routine? 3 Quick Tips

Posted August 29, 2014 | No Comments » |

Your company has been exhibiting at trade shows for decades. You run your trade show program like a finely tuned machine. You’ve got this, right? Not so fast. If you haven’t changed things up recently or on a regular basis, your trade show routine, may be getting, well … routine. As with any significant marketing investment, it’s always helpful to audit the effectiveness of your trade show marketing efforts and make adjustments when necessary. Check out the following tips if you need to breathe new life into your trade show … Read More


7 Key Steps to Give Your Mobile Marketing Strategy the Edge

Posted August 27, 2014 | No Comments » |

According to a recent Forrester Research report more than 2 billion smart phones will be in use in 2014. Mobile interaction is deeply embedded in the day-to-day lives of consumers, so marketers can no longer avoid the inevitable. If one of your goals is to position your organization as an industry leader, integrating a robust mobile strategy into your overall strategic marketing plan is going to be a necessity. Embrace the Power and Implications of the Smart Phone Smart phones do more than allow you to make/receive calls and text … Read More

event marketing

5 Tips For Enhancing Your Event Marketing Strategy

Posted August 22, 2014 | No Comments » |

The average consumer is exposed to around 3,000 media messages every day. Of these, only about 50 will be remembered to some extent. Of those 50 just 4-5 are likely to command attention. Consequently, for event marketers, trying to achieve relevance and positive response with consumers is a major challenge – one likely not only to remain, but grow as digital messages proliferate.   Events Provide A Unique Means To Connect With Consumers A productive way to foster that critical connection with the consumer is through in-person engagement. Trade shows, … Read More


7 Vital Stress-Busting Tips for Corporate Event and Trade Show Managers

Posted August 20, 2014 | No Comments » |

Managing trade show programs and corporate events can be time intensive and stressful. With so many deadlines to juggle, finishing every task on time can become a monumental challenge. If you manage the trade show or corporate event initiatives for your company, consider the following tips to bring peace and tranquility to your event planning routine.   1. Don’t rush the planning process. Exhibiting at a trade show or pulling off a major corporate event can be a huge undertaking. If you often feel rushed (and stressed), you might need … Read More

booth staff

5 Reasons Why It Pays To Make More Time For Booth Staff Training

Posted August 15, 2014 | No Comments » |

In the rush to prepare for game day, trade show booth staff training can sometimes be pushed to the back burner, often receiving only a few scant hours of attention. But of all the investments you make in exhibiting, your staff is arguably the single most important component of your trade show marketing endeavor. Staff Training: A Practical Necessity No matter how perfectly you’re positioned on the trade show floor, no matter how well your trade show booth broadcasts your corporate identity, it’s your staff that can ultimately make or … Read More