Trade Secrets Blog

Why You Should Exhibit

Posted May 14, 2015 | No Comments » |

Why You Should Exhibit By the nature of our business, we at The Trade Group are consistently at the epicenter of the event marketing industry. We know why we do what we do and the kind of value it provides for the brands with which we collaborate. It’s a perpetual cycle of meetings, design and exhibit setup for clients who are, in many cases, repeat customers that understand why they get involved in trade shows in the first place. But sometimes, even for us, it’s healthy to reflect on what … Read More


The What to Bring to a Trade Show Checklist for Newbies

Posted May 8, 2015 | No Comments » |

If you’ve never worked the floor of a trade show before, get ready! Attending trade shows can be a lot of fun – you get to spend time in a new city, attend after-hours events and meet new people. At the same time, helping man your company’s exhibit can be hard work, especially if the exhibition spans several days. Fear not! This trade show checklist for newbies will help you prepare for a fun and productive event. Here’s what you should plan to bring to your first show: 1. Common … Read More


The Millennial Experience

Posted April 24, 2015 | No Comments » |

  Last week we discussed the way young professionals approach exhibiting and the positivity from millennials looking to make an impact via event marketing. What we know, at the very least, is there aren’t any signs of losing momentum from this generation — relative to Gen X — in the trade show space. That is good news indeed. But as trade show practices shift with fresh innovations from young exhibitors, the more we see these events transform into increasingly millennial-friendly affairs. The trade show space is evolving quickly and even … Read More


“Want it All” Young Professionals Take Center Stage

Posted April 17, 2015 | No Comments » |

Last September, Trade Group analysed a CEIR study delving into the motivations and behaviors of young professionals when they choose to attend trade shows. The study dives into great detail locking into younger attendees — what pre-show marketing tactics are effective and why they choose to attend one exhibit over another. In the most recent CEIR study, the coin is flipped. The angle is that of young professional exhibitors, what motivates them to exhibit, and their attitude towards the businesses they represent. As the study points out, this subject is … Read More


Giveaways: Dos and Don’ts

Posted April 10, 2015 | No Comments » |

Giveaways are one of the most iconic images of the trade show industry. You will rarely, if ever, find a trade show event without exhibitors giving out some form of branded SWAG (the hip acronym for “stuff we all get”) to generate at-show buzz. From BamBams (obnoxious plastic stick instrument things) to iPods, the possibilities — and budgets — are endless for companies looking to go the extra mile. While handouts and giveaways can be an effective and cost-effective way of evangelizing your brand, there’s a method to the madness. … Read More