Trade Secrets Blog

event marketing

5 Tips For Enhancing Your Event Marketing Strategy

Posted August 22, 2014 | No Comments » |

The average consumer is exposed to around 3,000 media messages every day. Of these, only about 50 will be remembered to some extent. Of those 50 just 4-5 are likely to command attention. Consequently, for event marketers, trying to achieve relevance and positive response with consumers is a major challenge – one likely not only to remain, but grow as digital messages proliferate.   Events Provide A Unique Means To Connect With Consumers A productive way to foster that critical connection with the consumer is through in-person engagement. Trade shows, … Read More


7 Vital Stress-Busting Tips for Corporate Event and Trade Show Managers

Posted August 20, 2014 | No Comments » |

Managing trade show programs and corporate events can be time intensive and stressful. With so many deadlines to juggle, finishing every task on time can become a monumental challenge. If you manage the trade show or corporate event initiatives for your company, consider the following tips to bring peace and tranquility to your event planning routine.   1. Don’t rush the planning process. Exhibiting at a trade show or pulling off a major corporate event can be a huge undertaking. If you often feel rushed (and stressed), you might need … Read More

booth staff

5 Reasons Why It Pays To Make More Time For Booth Staff Training

Posted August 15, 2014 | No Comments » |

In the rush to prepare for game day, trade show booth staff training can sometimes be pushed to the back burner, often receiving only a few scant hours of attention. But of all the investments you make in exhibiting, your staff is arguably the single most important component of your trade show marketing endeavor. Staff Training: A Practical Necessity No matter how perfectly you’re positioned on the trade show floor, no matter how well your trade show booth broadcasts your corporate identity, it’s your staff that can ultimately make or … Read More

trade show

7 Essential Ingredients Every Trade Show Exhibit Needs

Posted August 13, 2014 | No Comments » |

Have you ever wondered if your trade show exhibit has all the right stuff? Whether you’re kicking off the design process for a brand new exhibit or hoping to enhance an existing display, these trade show essentials should be included in your exhibit design plan. (Links to loads of bonus resources included, too!) 1. Intuitive Design. Experienced exhibit designers will tell you that there’s more to exhibit design than the fusion of structure and the client’s branding. While these two aspects are important, an effective exhibit design will merge the … Read More


3 Surefire Ways to Attract and Engage Millennials at Trade Shows

Posted August 8, 2014 | No Comments » |

Depending on the source, the millennial generation (or Gen Y) was born somewhere between the early 1980s up to (or near) the year 2000. By 2020, millennials will comprise nearly half of the workforce, and that percentage will continue to expand as more millennials enter the workforce and the baby boomer generation retires. If your trade show marketing plan doesn’t include tactics that target millennials, your company could be missing out on valuable leads. In order to market effectively to this group, revamp your strategy so it caters to the … Read More