Trade Secrets Blog

Frankenstein

How to Replace Your Frankenstein-like Trade Show Exhibit Without Terrorizing Your Marketing Budget

Posted October 15, 2014 | No Comments » |

Does your trade show exhibit strike fear in any and all who approach it? Is it showing signs of wear, protruding bolts and creaky joints? Would it let out an audible shriek at the sign of fire? Then it’s probably time to go shopping for a replacement display. While scrapping the old for the new can be scary, it doesn’t mean your marketing budget has to take a major hit. Today, exhibitors have a variety of cost-effective options available to them when purchasing a new display is out of the … Read More

Inc 5000

The Trade Group Among The Fastest-Growing Companies In The Nation

Posted October 10, 2014 | No Comments » |

For the 33rd consecutive year, Inc. has published its 5000, a list of the fastest-growing privately held companies in the country. Eligible companies must be based in the U.S., for profit, privately held, and independent. Those companies having earned a place on the 5000 are ranked according to percentage revenue growth in comparing 2010 to 2013. The Inc. 5000’s aggregate revenue is $211 billion, generating 505,000 jobs over the past three years. Companies likeYelp, Pandora, Timberland, Dell, Domino’s Pizza, LinkedIn, Zillow, and many other well-known names gained early exposure as … Read More

booth staff

9 Qualities Possessed by Top Trade Show Booth Staffers

Posted October 8, 2014 | No Comments » |

The success of any trade show or event marketing program is tied directly to the people who support it. You can develop a winning event marketing strategy, but if your team doesn’t execute it properly, you can kiss your ROI goodbye. Fortunately, with the right training, experience and incentives you can build a team of booth staffers who take your trade show marketing program to new heights. Whether you exclusively hire trade show models, or choose your entire trade show team from among your employees, you can provide them the … Read More

Goliath

Can David Beat Goliath at Trade Shows? You Bet!

Posted October 3, 2014 | No Comments » |

Face-to-face events provide loads of opportunities for new businesses to meet and connect with their target audience. At the same time, some lesser-known brands find it difficult to emerge from the shadow of larger, well-known brands. Sure, Sally’s Soda Shop probably isn’t going to have anywhere near the marketing budget of a Coke or Pepsi, but your brand can still grab attention from the big guys, if you’re fearless and creative. So how can your up-and-coming brand steal the spotlight? Fire on all cylinders with a carefully designed trade show … Read More

blogging

4 Things You Can Do to Accelerate Traffic to Your Blog Now, Part 2

Posted October 1, 2014 | No Comments » |

Part 2 of 2: Three Types of Visuals Your Blog Needs and Promoting Your Posts Content marketing and blogging are hot topics for business marketers today. Done right, a well-executed blog can help drive traffic to your website, introduce your brand to new prospects and position your company’s C-suite and product experts as thought leaders in your industry. Blogs can also serve as an information and education resource for customers and prospects who want to learn more about your company, products and services. And of course, your blog is a … Read More