Trade Secrets Blog

WARGAMING Annual Exhibit Design Award Winner

WARGAMING: EXHIBITOR Magazine’s 29th Annual Exhibit Design Award Winner

Posted May 27, 2015 | No Comments » |

The Trade Group (TTG) won EXHIBITOR Magazine’s 29th Annual Exhibit Design Award with its design for Wargaming’s then-new game title “World of Warships” with a Bronze Award in the International Exhibit category. Established in 1986, the Exhibit Design Awards honor the world’s best trade show exhibit designs. To reinforce Wargaming’s brand and the militaristic theme of the exhibit, TTG featured a trio of arching LED rings representing tank treads. Each LED “tank tread” was 5 meters in height and 16 meters in length. As an introduction to the new game … Read More

Pre-Show Social Media

Posted May 22, 2015 | No Comments » |

No matter the industry or the event, social media pre-show marketing is king in 2015. Knowing which channels to use and what content to push out through those specific channels can make or break your quest for exhibiting success. Social media management isn’t as easy as it might seem and requires a substantial amount of strategic planning with more than a little creative thinking. We break down some pointers as you develop your company’s pre-show social media campaign: Generate Quality Content You should know well in advance what your company’s … Read More

Why You Should Exhibit

Posted May 14, 2015 | No Comments » |

Why You Should Exhibit By the nature of our business, we at The Trade Group are consistently at the epicenter of the event marketing industry. We know why we do what we do and the kind of value it provides for the brands with which we collaborate. It’s a perpetual cycle of meetings, design and exhibit setup for clients who are, in many cases, repeat customers that understand why they get involved in trade shows in the first place. But sometimes, even for us, it’s healthy to reflect on what … Read More


The What to Bring to a Trade Show Checklist for Newbies

Posted May 8, 2015 | No Comments » |

If you’ve never worked the floor of a trade show before, get ready! Attending trade shows can be a lot of fun – you get to spend time in a new city, attend after-hours events and meet new people. At the same time, helping man your company’s exhibit can be hard work, especially if the exhibition spans several days. Fear not! This trade show checklist for newbies will help you prepare for a fun and productive event. Here’s what you should plan to bring to your first show: 1. Common … Read More


The Millennial Experience

Posted April 24, 2015 | No Comments » |

  Last week we discussed the way young professionals approach exhibiting and the positivity from millennials looking to make an impact via event marketing. What we know, at the very least, is there aren’t any signs of losing momentum from this generation — relative to Gen X — in the trade show space. That is good news indeed. But as trade show practices shift with fresh innovations from young exhibitors, the more we see these events transform into increasingly millennial-friendly affairs. The trade show space is evolving quickly and even … Read More