Trade Secrets Blog

Sucessful Trade Show Exhibit Essentials

5 Essentials for Any Successful Trade Show Exhibit

Posted August 28, 2015 | No Comments » |

Have you ever wondered if your trade show exhibit has all the right stuff? Whether you’re kicking off the design process for a brand new exhibit or hoping to enhance an existing display, these trade show essentials should be included in your exhibit design plan. (Links to loads of bonus resources included, too!) Intuitive Design. Experienced exhibit designers will tell you that there’s more to exhibit design than the fusion of structure and the client’s branding. While these two aspects are important, an effective exhibit design will merge the client’s … Read More


5 Valuable Tips to Generate Leads Instantly with Video Content

Posted August 19, 2015 | No Comments » |

Marketers in the past relied on video content more for image and brand building than generating leads. Today, however, more CMOs understand the value of video as a lead generating mechanism. This is especially true for big brands with larger marketing budgets, according to the annual B2B Demand Generation Benchmark report put out by marketing software comparison site, Software Advice. If you’re not using video marketing to generate leads – and who doesn’t want to generate more leads? – then read on. Formulate a solid, goal-driven plan. Kick off this … Read More


CEIR Report: How Exhibitors Measure Trade Show ROI

Posted August 14, 2015 | No Comments » |

On July 27, 2015, The Center for Exhibition Industry Research (CEIR) revealed the results of a new study that evaluates the outcome of exhibiting and the overall ROI of investing in exhibitions. This report offers helpful insight to exhibition managers and C-level executives alike. It includes data pertaining to how exhibitors evaluate the outcome of exhibiting, the nature of trade show participation, types of metric used and how these practices vary by exhibitor characteristics and objectives for exhibiting. Set Goals and Objectives for Exhibiting When forced to rank the top … Read More


How to Create an Effective Trade Show Follow-Up Plan

Posted August 5, 2015 | No Comments » |

Your event may be over, but the work for your sales staff has only just begun. It’s time to turn your at-show targeted foot traffic into actionable leads for you and your sales staff. Here are four essential tips and tricks to remember as you follow through on the qualified leads you secured on the trade show floor. Continue to Engage with People on Social Media Meaningful conversations continue on social media, well past your event’s end. You’ve used social media to build anticipation and awareness for your booth at … Read More


How to Ensure a Stress-Free Exhibit Installation

Posted July 30, 2015 | No Comments » |

Often when planning for a trade show, we get caught up in the fun stuff: designing the exhibit and creating marketing materials – or the must dos: booking airline tickets and hotel rooms. But often we forget to prepare for the all important day – or days – of exhibit set-up. Here are a few tips to ensure your next exhibit installation goes as well as possible.     Meet All Service Form Deadlines Pay close attention to due dates for completing and submitting your service forms. Most forms also … Read More