Case Study

Battlestate Games

At TwitchCon 2023, Battlestate Games set out to make a bold statement and boost brand recognition with the massive and highly engaged gaming community in attendance.

Battlestate Games

Goals

The activation aimed to create a shows topping, immersive experience that reflected Battlestate Games’ edgy brand while captivating attendees and building awareness—all within a tight production window.

Battlestate Games

Audience

TwitchCon attracts gamers, streamers, content creators, and industry insiders from around the world. The booth needed to engage hardcore fans and new audiences alike, offering both interactivity and spectacle.

Battlestate Games

Solutions

A 40'x70' booth was brought to life in just a few weeks through a rapid design, engineering, and fabrication process. Key features included:

  • A massive LED wall and immersive AV setup for gameplay and live-streaming.
  • Interactive game stations surrounded by bold silicone edge graphics.
  • A tournament-ready setup with caster rods and media-facing photo opportunities.
  • Onsite attractions including a live DJ, real tattoo artists, and a physical challenge arena with prizes.
  • Branded merchandise giveaways, cosplayers, and live broadcasting talent to energize the space.
  • A private meeting room for press, influencers, and partners.

The booth combined entertainment, brand storytelling, and fan engagement in a single unforgettable footprint.

Battlestate Games
Battlestate Games

Results

The activation was widely hailed as one of the most talked-about booths at TwitchCon. Attendees praised its energy, creativity, and polish, while industry professionals recognized the space as a high-impact brand moment for Battlestate Games. From online buzz to in-person engagement, the booth raised the bar for what a custom gaming activation can deliver.

Battlestate Games

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