Introduction

By breaking the traditional mock-home designs typical at IBS, ClosetMaid broke the mold with a technologically advanced space that stood out in a sea of standard exhibits. 

Challenge

How do you showcase more products than last year’s show while exhibiting in a smaller booth space? That was the daunting challenge ClosetMaid faced heading into the 2023 International Builders’ Show edition.

Solutions

Structural Innovation

In collaboration with a skilled design team, ClosetMaid developed a booth with a minimalist approach, using simple shapes that focused attention on the products rather than the structure.

The use of triangular forms that expanded upwards served a dual purpose: to guide the visitors’ gaze towards the brand and facilitate an open, accessible environment.

It was also a break from the traditional box-like designs typical at IBS. 

Technological Integration

State-of-the-art touchscreen displays allowed ClosetMaid to effectively condense its exhibit space to a 50×50 area, ensuring that despite a smaller footprint, the presentation remained comprehensive and interactive.

This strategic downsizing led to a significant cost-saving, with a $37,000 reduction in rental expenses, directly enhancing the return on investment (ROI).

Customization and Real-Time Visualization

Attendees could personalize storage solutions using the touchscreens to select from various wood finishes, colors, and patterns, accommodating diverse aesthetic preferences from modern to rustic.

As choices were made, the custom designs were visualized in real time, offering an engaging and immersive experience that highlighted ClosetMaid’s products’ adaptability and elegance.

Results

ClosetMaid’s exhibit was a beacon of innovation at IBS 2023, driving engagement through its unique design and interactive technology.

The reduced footprint did not compromise the experience but instead intensified it, leading to heightened interest and interaction, and the financial benefits were clearly quantifiable.

Feedback from participants was overwhelmingly positive, with many highlighting the ease of customization and the instant visualization as key takeaways from their experience.

Conclusion

ClosetMaid successfully distinguished itself at IBS 2023, demonstrating that breaking away from convention can lead to both financial savings and stronger, more memorable customer engagement. 

By focusing on what truly mattered—the customer experience and the showcase of their products—ClosetMaid set a new standard for exhibition design in the industry.

For those inspired to bring a similar level of innovation and customer-focused design to their exhibits, ClosetMaid is a prime example of what can be achieved when creativity meets functionality.

Inspired by what you’ve seen? Connect with us to bring unparalleled creativity and efficiency to your next event. We will work with you to create an exhibit or event that brings in leads and helps you achieve your business goals. Contact us here or give us a call at 972-734-8585.