Case Study

DR Horton's 2022 Purchasing Trade Show

After a four-year absence, the return of DR Horton's Purchasing Trade Show was the company's most highly anticipated event of the year.

DR Horton

Goals

The trade show was designed to unify DR Horton's decentralized divisions and strengthen vendor partnerships. It also aimed to showcase technological advancements and inspire employees about their role in the company's success.

DR Horton

Audience

The event welcomed DR Horton executives, purchasing managers, field workers, and industry leaders. Vendors and manufacturers were key in reinforcing supply chain partnerships and sharing industry trends.

DR Horton

Solutions

Bringing together teams from all 90 divisions eliminated the need for costly individual site visits. The event featured 81 exhibitor booths, hands-on technology demonstrations, and discussions on industry challenges like inflation and supply chain disruptions.

DR Horton
DR Horton

Results

The increased exhibitor participation reflected the event's growing importance. Attendees praised it as a valuable opportunity for professional growth, relationship-building, and cross-divisional collaboration.

DR Horton

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