PAX West

Multiple exhibitors brought their brands to life through custom-built spaces and fan-first designs:

• 2K Games: Installed 50demo stations for Borderlands 3 alongside life-size character statues, green screen photo ops, cosplay face painting, and large-scale swag give aways, including 60,000 items.
• 505 Games: Featured Control and Journey to the Savage Planet with striking mural graphics, public gaming stations, and semi-private press demo areas.
• Corsair: Combined a retail store, product demos, a scavenger hunt, and daily raffles in a booth featuring signature yellow-and-black branding, custom lighting, and a claw machine prize experience.
• Google Stadia: Debuted a multi-faceted, circular stadium-themed exhibit with gameplay stations, streaming and conference rooms, a viral upside-down photo room, and a passport activation for prize redemptions.
• Oculus: Created 10themed VR demo rooms and an immersive scenic photo opportunity featuring a life-size droid and weapon props from Storm land, along with collectibleAR-activated pins.
• Private Division: Highlighted Disintegration and Kerbal Space Program with game demos, scenic theater entries, moonscape photo ops, and a life-size Gravcycle — which earned special recognition from the PAX Enforcers volunteer team.

Across every booth, thoughtful design, interactive tech, and social media-friendly moments kept fans engaged and energized throughout the event.