Case Study

Tulip Cooking

To grow brand awareness and expand into new markets, Tulip Cooking turned to the Kitchen & Bath Industry Show—one of the most competitive stages in the home design world.

Tulip Cooking

Goals

Tulip Cooking set out to launch its line of modular,Dutch-designed induction cooktops to a North American audience and acquire new dealers by creating a welcoming, immersive booth that showcased the product in a realistic, home-style setting.

Tulip Cooking

Audience

Designers, builders, dealers, and architects made up the majority of the KBIS audience. Tulip Cooking focused its messaging and exhibit layout on connecting directly with dealers—their primary target group for distribution.

Tulip Cooking

Solutions

The booth blended warmth and precision to reflect the company’s European aesthetic and product philosophy:

  • ‍Live Kitchen Environment: The exhibit was designed to feel like a real home kitchen, encouraging natural conversations and hands-on interaction with the product.‍
  • Modular Display: Cooktops were seamlessly installed in granite countertops to highlight the flexibility and sleek integration of Tulip’s induction system.‍
  • Inviting Atmosphere: Wood tones, lighting, and layout created a residential ambiance that stood apart from more traditional, product-focused displays on the show floor.‍
  • Design-First Strategy: The booth emphasized experience over inventory—delivering a memorable brand moment that mirrored how customers would interact with the product in their homes.
Tulip Cooking
Tulip Cooking

Results

Tulip Cooking exceeded expectations, adding more than 25 new dealers and significantly increasing web and social traffic during the event.The warm, residential booth aesthetic drew strong interest and stood out in a competitive show environment, leading to plans for a larger exhibit foot print at future shows.

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Tulip Cooking

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