Tulip Cooking set out to launch its line of modular,Dutch-designed induction cooktops to a North American audience and acquire new dealers by creating a welcoming, immersive booth that showcased the product in a realistic, home-style setting.
Designers, builders, dealers, and architects made up the majority of the KBIS audience. Tulip Cooking focused its messaging and exhibit layout on connecting directly with dealers—their primary target group for distribution.
The booth blended warmth and precision to reflect the company’s European aesthetic and product philosophy:
Tulip Cooking exceeded expectations, adding more than 25 new dealers and significantly increasing web and social traffic during the event.The warm, residential booth aesthetic drew strong interest and stood out in a competitive show environment, leading to plans for a larger exhibit foot print at future shows.
Thoughtful design can help your product connect on a personal—and profitable—level.