The objective was to capture fan attention on-site and online with a cinematic, narrative-driven moment that could generate viral reach across platforms and communities.
The showcase targeted a global audience of players, fans, streamers, and influencers. In-person attendance included 500 guests, while the livestream activation was designed to simultaneously engage Ubisoft’s massive Creator network and the broader Twitch community.
A historic industrial venue was transformed into an immersive showcase designed for both live theatrics and global broadcast impact:
The broadcast reached over 1 million cumulative views, trended globally across social media, and remained the #1 stream on Twitch throughout the event. In-person attendance hit capacity, and Ubisoft exceeded engagement benchmarks across all channels. The Siege X Showcase proved that blending live theatricality with Creator-driven streaming can turn a franchise moment into a global cultural event.
We help brands deliver moments that live far beyond the venue.