DALLAS—June 25, 2020—The Trade Group—an award-winning, event marketing and experiential design firm—recently pivoted from its core business of designing trade show exhibits and experiential environments to designing custom interior spaces for businesses in the post-pandemic world. The company’s latest offering makes it easier for restaurant owners and managers to modify restaurant spaces to comply with safety guidelines, without sacrificing aesthetics.
Unlike many generic options available in the marketplace, The Trade Group offers comprehensive, stem-to-stern solutions that include custom interior design, fabrication, delivery and installation. The company’s spatial design specialists can also make recommendations for safer traffic flow and seating, social distancing signage, hand sanitizing options and more.
According to The Trade Group’s EVP of Sales Malcolm Gilvar, restaurant environments don’t need to suffer aesthetically in order to comply with COVID-19 safety mandates.
Says Gilvar, “Restaurant and hospitality organizations spend a lot of time, energy and money creating atmospheres that entice and excite diners. Unfortunately, many generic solutions that improve safety actually detract from those environments. As a company that has been designing and building branded environments for decades, we’re able to create aesthetically pleasing spaces that appeal to diners from a sensory perspective, while helping them feel safe.”
To create an environment that attracts diners and keeps them coming back, The Trade Group’s interior design team focuses on branding, messaging and the overall vibe the restaurant wants to relay. Virtually every safety element added to a restaurant environment can be customized and branded so it integrates seamlessly into the space.
Options include:
- Custom, branded wall, bar and table dividers in most any shape or size.
- Fully customizable sneeze guards that mitigate airborne contaminants.
- Wayfinding signs—floor decals, wall signs, banner signs, etc.—to promote one-way traffic flow and social distancing spacing.
- Safety/educational signage to encourage social distancing and hand washing.
- Custom, branded hand sanitizing stations (required in many states like Texas).
Gilvar believes restaurant and hospitality leadership should take both safety and aesthetics seriously when modifying restaurant interiors for the new normal.
“While restaurants are slowly reopening, many people will avoid establishments that don’t put safety measures in place. All it takes is a quick Google or Yelp search to find out. On the other hand, consumers who do want to dine out won’t linger long in a haphazard, sterile environment, when the restaurant next door looks like a lot more fun. We can address both safety and design goals,” Gilvar says.
To learn more about The Trade Group’s safe and aesthetically pleasing interior design solutions for restaurant and hospitality environments, please call 800-343-2005 or visit the COVID-19 resources page on The Trade Group’s website.
ABOUT THE TRADE GROUP:
The Trade Group is an award-winning, full-service event marketing and creative design firm, specializing in trade shows, esports events and activations, corporate events, brand activations, corporate interiors, retail merchandising, commercial graphics and experiential solutions. Since 1986, the company’s team of live event, design and engineering experts has helped thousands of clients amplify their brands and successfully navigate a wide range of events and experiences. Clients rely on The Trade Group for: event ideation, creation and production; esports expertise; exhibit design and fabrication; graphic design and production; strategic marketing solutions; technology integration and more.
Press Contact:
Becca Richardson
Marketing Manager
The Trade Group
brichardson@tradegroup.com
