The International Roofing Expo – The Bottom Line

Sierra Reed:
Welcome to The Bottom Line at TTG. I’m here with Robin Dean. And today we’re going to talk about the International Roofing Expo. Robin, tell us about the IRE Show.

Robin Dean:
The International Roofing Expo, IRE, is February 1st through 3rd in New Orleans. It brings together roofing and exteriors builders in the community to learn about innovative new trends, products and services, technologies. There’s a wide array of future roofing professionals and students that get a lot of education. And it’s just a great show to further the industry and everybody on the same page as to the new products and services out there.

Sierra Reed:
Appreciate the explanation. Robin, in your experience, what makes the show unique?

Robin Dean:
One thing that makes this show unique and so valuable is the amount and valuable on this of the breakout sessions and educational seminars. They have an independent OSHA seminar to update everybody on the health and safety requirements, which is so very important right now. They have a training for foreman. So it’s for somebody higher up the echelon in the roofing industry. And they have this really cool hallmark educational competition.

Sierra Reed:
Oh, neat.

Robin Dean:
For students, for roofing students. And they announce the winners at the end and it becomes a little bit of a job fair.

Sierra Reed:
Yeah.

Robin Dean:
So it’s really, really a fun wide array and tons more. There’s tons more breakout sessions. But that just illustrates some of the different things that you can choose from.

Sierra Reed:
Yeah, it does. It definitely sounds like the content is unique for the show. So Robin, who attends the show in, and what’s the bottom line?

Robin Dean:
There’s a lot of statistics and demographics that you can lift right from the website. But really the majority of the attendees are contractors, remodelers and builders. Speaking with my client who attends that show, his number one person that he’s hoping to meet and interact with is a contractor with ties to a construction company that would spread his goods and services to other colleagues.

Robin Dean:
Overall, my client is looking for new connections and to strengthen the connections they already have. Quite frankly, The Trade Group has been working in this industry for over 30 years. I’ve been with The Trade Group for about 20 years. So there’s really a wealth of information for this show and to help you attain whatever goal it is that you want to achieve at this show.

Sierra Reed:
Great. Thanks so much, Robin, for joining me.

Robin Dean:
Thanks for having me.

Sierra Reed:
And thanks for joining me on this edition of The Bottom Line. And we’ll see you next time.

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