There is More Here Than Meets the Eye: Top 10 Beauty and Personal Care Trade Shows in America

Are you a makeup manufacturer, spa or salon owner or beauty entrepreneur? Here are the top 10 beauty and personal care trade shows you are going to want to attend.
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This may come to you as a shock, but the beauty and personal care industry generated over $570 billion in revenue, and it is only growing. From makeup to skincare, beauty and personal care products are essential in our everyday lives, especially now as people are more health conscious.  

There are a lot of informative beauty and personal care trade shows to attend. However, attending all of them may not be the most efficient way to meet your marketing goals. Use this list of the top 10 beauty and personal care trade shows to help you find the right event to support your objectives.  

Beauty Trade Shows
Dyson exhibiting at Cosmoprof.

What happens at Beauty and Personal Care Trade Shows?  

The health and beauty industries are constantly changing. For many consumers, staying up to date often means following the latest beauty influencer on Instagram or TikTok. However, for spa and salon owners, make-up manufacturers and beauty entrepreneurs, one of the best ways to stay connected is to attend one of these beauty trade shows.  

At these events, exhibitors can network with distributors and manufacturers and collect feedback from licensed stylists to discover which products and services are worth pursuing. Exhibitors can also expect high-profile makeup and skin care professionals to host seminars sharing insight on where consumer behavior is heading and giving actionable data on things like ingredients to use and avoid in their products.  

Now let us swatch into the top 10 best beauty and personal care trade shows. 


1. America’s Beauty Show 

When: April 15th – 17th, 2023   

Where: Rosemont, Illinois  

America’s Beauty Show is one of the top beauty and personal care trade shows in America. This show is put on by Cosmetologists and features 414 exhibitors. Attendees can learn about the latest trends, products, and techniques in the industry.  

Registration link: America’s Beauty Show 


2. Premiere Orlando 

When: June 3rd – 5th, 2023   

Where: Orlando, Florida  

Featuring over 800 exhibitors and attracting tens of thousands of beauty professionals from around the world. The show offers a wide range of education seminars and hands-on workshops, as well as a huge trade show floor with the latest products and services from leading beauty brands. 

Registration link: Premiere Orlando 


3. Cosmoprof North America 

When: July 11th – 13th, 2023   

Where: Las Vagas, Navada  

With over 1,800 exhibitors and 40,000 attendees, Cosmoprof North America is one of the largest beauty trade shows in the United States. This show provides a platform for brands to launch new products, connect with buyers, and build relationships with industry influencers. 

Registration link: Cosmoprof Las Vegas 


4. World Natural Health and Beauty Show 

When: April 22nd – 23rd, 2023   

Where: Atlanta, Gorgia    

The World Natural Health and Beauty show features a wide range of natural health and beauty products, including skincare, hair care, cosmetics and more. There are also a variety of educational seminars and workshops offered at the show, making it a great opportunity to learn about new trends and techniques in industry. 

Registration link: Natural Hair Show 

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5. Premiere Beauty Classic 

When: October 8th – 9th, 2023   

Where: Columbus, Ohio   

The Premiere Beauty trade show is an exclusive trade show that is meant for Beauty industry professionals and students. Featuring over 500 exhibitors, this event will provide attendees with the opportunity to see the latest products and trends, learn from industry experts, and network with other professionals. 

Registration link: Premiere Beauty Classic Columbus 


6. Luxe Pack New York 

When: May 10th – 11th, 2023   

Where: New York, New York  

This trade show features the latest in beauty packaging, ingredients, and manufacturing technology. This event offers a conference program with presentations from industry experts, covering topics such as sustainability in packaging, new regulations affecting the beauty industry, and marketing trends. 

Registration link: LUXE PACK New York 


7. The Makeup Show NYC 

When: April 29th – May 1st, 2023   

Where: New York, New York    

The Makeup Show NYC features over 80 exhibitors from around the world showcasing the latest makeup products and techniques. Attendees can learn from top makeup artists through seminars and demos, shop for new products, and network with other like-minded individuals. 

Registration link: The Makeup Show NYC 


8. American Massage Therapy Association 

When: August 24th – 26th, 2023   

Where: Phoenix, Arizona  

Providing education opportunities, special memberships, networking opportunities and much more. The American Massage Therapy Association is a professional membership organization representing the massage therapy profession. 

Registration link: American Massage Therapy Association 


9. International Make-up Artist Trade Show 

When: January 14th – 15th, 2023   

Where: Los Angeles, California     

The International Make-up Artist Trade Show is perfect for makeup artists, hair stylists, estheticians, salon owners, product manufacturers, and distributors. IMATS provides attendees with an opportunity to network with industry professionals, learn about the latest trends and techniques and stock up on supplies. 

Registration link: International Make-up Artists Trade Show 

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI"

10. International Beauty Show  

When: June 24th – 26th, 2023   

Where: Las Vegas, Nevada  

The International Beauty Show attracts exhibitors from all over the world. IBS offers a wide range of products and services for both salon professionals and consumers. They will be hosting educational seminars, workshops and hands-on demonstrations.  

Registration link: IBS Las Vegas 

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Conclusion 

Need help finding the right show to exhibit at? Get in touch with one of our marketing consultants. Aside from designing and building award-winning trade show exhibits, we also partner with clients to create a holistic strategy that will generate the traffic you want.  

Contact us below!   

The Trade Group is a full-service trade show and event marketing company. We will work with you to create an exhibit or an event that brings in leads and helps you achieve your business goals. Contact us here or give us a call at 972-734-8585.   

Photo credit: Pexels

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