White Papers

Not only do we understand the importance of exhibit design, we intimately understand what it takes to get the right people to your exhibit, all the while measuring and proving your return on investment. We share some of this knowledge, gained from working with hundreds of exhibitors, in the following white papers and research reports. These resources give exhibitors valuable insight into different areas of exhibiting that pose a challenge for even the savviest exhibitors.

CRACKING THE CODE: TRADE SHOW BUDGETS
UN-CONVENTIONAL THINKING WILL RESHAPE LIVE EVENTS
TOP 15 EVENT MARKETING TRENDS
FALL IN LOVE WITH YOUR TRADE SHOW PROGRAM
HOW TO USE VIDEO FOR LIVE EVENTS
BOOST YOUR BRAND WITH IMMERSIVE EXPERIENCES
GDPR DEFINED: HOW IT AFFECTS U.S. COMPANIES & IMPORTANT STEPS TO TAKE
THE STRATEGIC LIFE CYCLE: STRATEGIC EVENT PLANNING FOR TRADE SHOW AND LIVE EVENT PROGRAMS