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Island booths, or 20x20s, offer tremendous benefits to companies seeking a powerful presence at a business event. Here are three reasons why a 20×20 booth space is the best spot at any given exhibit hall at a trade show.
Not having to border two other exhibits and a backdrop has significant benefits when it comes to attendees finding your company on the show floor.
You don’t have to worry about show management moving your banner stands or tall counters for blocking neighboring exhibits. It’s at this level that a hanging sign starts making sense.
In a 10×10 the sole attraction is the booth staff. But a bigger booth gives prospects confidence that you’re an authority in your industry. They get to see your brand express itself.
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Purchasing a 20×20 booth is a terrific way to save money in the long term and get the most from your return on investment. If you attend a lot of shows throughout the year, picking a modular 20×20 exhibit that can expand and contract to fit various booth spaces is essential.
Renting a 20×20 trade show booth is like hitting the easy button. It is affordable in the short term, gives you design flexibility to bring something new every year, and gives you time to focus on things that matter most: return on investment, objective, and meeting the salespeople’s needs.
The costs of 20×20 booths vary widely depending on whether you decide to go with a modular, hybrid custom or fully custom. For example, modulars may have lower shipping costs due to their lightweight materials but higher labor costs because of the number of parts to put together. The reverse is often true for custom booths.
The Trade Group employs its own designers and fabricators. We build most projects in our warehouse with our own wood, metal and graphic workshops. This gives you greater control over the entire ideation process.
First, we listen to your goals and objectives and discover solutions that will support your task. Then we start the design process which includes reviews and refining. Once terms are agreed upon in these stages, we build and implement the booth at your show.
Given proper care, a good exhibit can last for several years with small parts needing replacement here and there such as silicone-edge graphics (SEGs) or panels.
The Trade Group offers storage services at our 350,000 square foot warehouse in Grapevine, TX. Additionally, our Event Management Program can handle any and all logistical concerns from shipping to I&D.
If you’re looking for an award-winning, one-stop shop for all your trade show needs, contact us. For more than 30 years, we have helped organizations like yours improve ROI at events and can provide strategic support and insight every step of the way. Our team is available to guide you or lend a helping hand for trade show needs big and small.
