Maximizing the Value of Live Events
Thanks everybody for joining this session of The Bottom Line. I’m here today with Mal, and we’re actually face-to-face and we’re going to talk about face-to-face moving forward with events, so Mal let’s talk a little bit about why do companies go to shows and how does that contextually become even more relevant now as we’re coming out of COVID, and you just came back from trade shows recently?