Thanks everybody for joining this session of The Bottom Line. I’m here today with Mal, and we’re actually face-to-face and we’re going to talk about face-to-face moving forward with events, so Mal let’s talk a little bit about why do companies go to shows and how does that contextually become even more relevant now as we’re coming out of COVID, and you just came back from trade shows recently?
The Bottom Line is a regularly scheduled Vlog that touches on exhibitors’ pain points. The Trade Group’s subject matter experts can help with quick tips and more in-depth analyses of challenges you face in the industry. Tune in each week or bookmark this page to see the latest.