The event aimed to deliver a seamless, multi-faceted experience for esports fans, players, and exhibitors by combining multiple major events under one roof. Key priorities included ensuring smooth logistics, supporting live streaming needs, and creating a polished, immersive environment both onsite and online.
DreamHack Dallas welcomed a diverse global audience, including esports teams, gaming enthusiasts, cosplayers, indie developers, musicians, and content creators. In-person attendees ranged from casual fans to industry professionals, while millions more tuned in through live streaming platforms.
The Trade Group’s comprehensive event support services helped DreamHack Dallas set a new standard for esports festivals. Key responsibilities included:
The coordination of multiple vendor services, exhibitor needs, and event buildouts helped create a streamlined experience across the event's many moving parts.
DreamHack Dallas was hailed as the best North American DreamHack event to date. Exhibitors praised the clear organization and communication, while event organizers noted improvements in planning, logistics, and the overall attendee experience.
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