The new facility needed to serve two core purposes:
The space was designed for professional esports athletes, team executives, and guests attending competitive tournaments, live streams, and VIP events. Flexibility was key to accommodating both day-to-day operations and major public gatherings.
The renovation project transformed the space with a design that reflected both the Mavericks and Mavs Gaming brands. Key features included:
Every design detail — from the Dallas skyline mural to the building’s exterior logo —reinforced the Mavericks' identity while creating an unforgettable, versatile space.
The new facility gave Mavs Gaming a custom-built home base for practice, competition, and live events. It also opened the door to hosting private gatherings and renting the space for additional revenue opportunities.
Big events are big opportunities. Stay confident whether you need help with a corporate event, esports competition, trade show, or something else. We're here to tackle it with you.