MLB Play Ball Park | Case Study

During MLB’s 2019 All-Star Week in Cleveland, BaAM Productions needed modern, branded structures for MLB Play Ball Park—the world’s largest interactive baseball theme park.

Goals

The event needed flexible, high-visibility structures to house operational elements like the Box Office, attraction entrances, and fan registration areas. The solution had to elevate the visual environment beyond standard tents while aligning with MLB’s premium brand image.

Audience

MLB Play Ball Park welcomed families, fans, media, and partners during All-Star Week, requiring spaces that were not only functional but also visually engaging and accessible for all attendees.

Solutions

Seven modern structures were deployed to meet a wide range of operational needs:

Three 20’x16’ portable event structures, transformed into a Box Office and a zip line attraction entrance.
Four Express portable structures, two used for fan registration and two as temporary broadcast stations for local radio.
Custom-built counters and ADA-compliant modifications to enhance accessibility and flexibility.
Full integration of MLB Play Ball Park branding with custom exterior wraps and bold header signage for easy way finding

The structures’ modular design allowed rapid setup and a polished appearance that blended functionality with a high-end fan experience.

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Results

The portable structures created a visually cohesive, fully branded environment that elevated the fan experience while simplifying event operations. Organizers praised the modern design, seamless integration of custom branding, and flexibility of the units across multiple applications.

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