Case Study

WatchGuard

When WatchGuard Video opened its new headquarters in Allen, Texas, they needed a show-stopping demo room that reflected their brand and cutting-edge technology. After years of successful trade show collaborations, they turned to The Trade Group to bring the space to life.

WatchGuard

Goals

The demo room needed to seamlessly blend the functionality of a conference room with the immersive, branded experience of WatchGuard’s trade show presence. It had to impress visitors immediately, support live technology demonstrations, and embody WatchGuard’s identity across every detail.

WatchGuard

Audience

The space was designed for a wide range of visitors, including law enforcement professionals, partners, executives, and employees — anyone entering the headquarters would encounter the demo room first, making it a crucial brand touchpoint.

WatchGuard

Solutions

The Trade Group partnered closely with WatchGuard’s architects, subcontractors, and internal team to design, fabricate, and install a high-impact space. Key elements included:

  • Integrating brand colors and architectural features to create a cohesive, high-tech feel.
  • Designing a curved monitor wall with LED lighting and yellow acrylic accents to create an eye-catching focal point.
  • Installing three curved TV monitors instead of a single LED wall, offering future flexibility as technology evolves.
  • Custom-building a hexagonal conference table to reflect WatchGuard’s signature hexagon motif.
  • Recommending SEG fabric graphics for building-wide murals, allowing easy updates as branding needs change.

Every design decision — from lighting to custom furniture — was made to maximize brand visibility, flexibility, and functionality.

WatchGuard
WatchGuard

Results

  • Created a powerful first impression for all headquarters visitors.
  • Delivered a flexible, future-proof design that could adapt to technology and branding changes.
  • Saved time and costs long-term by recommending SEG fabric graphics over traditional murals.
  • Received overwhelming positive feedback from WatchGuard’s leadership and visitors.
WatchGuard

Need Help with an Upcoming Event?

Big events are big opportunities. Stay confident whether you need help with a corporate event, esports competition, trade show, or something else. We're here to tackle it with you.

COntact