SuperZoo is one of the largest pet trade shows in North America. Investing in a custom trade show booth is an excellent way to ensure potential customers notice and remember your brand. Here’s what you need to know about designing a custom trade show booth for SuperZoo.
When is SuperZoo 2023?
SuperZoo takes place from Tuesday August 23 to Thursday August 25 at Mandalay Bay, Las Vegas, NV. The show attracts over 9,300 attendees and 1,200 exhibitors each year.
Reserving a booth at SuperZoo
Before investing in a custom booth, it’s essential to consider the floor plan and pick the best booth space. With over 800 new products launching at the show, finding the right spot can help with getting the word out.
For example, if you have a never-before-seen organic treat that’s healthy for animals and the planet, then the Natural and Health or Feed and Farm section may be your best bet for more exposure. For more tips on finding the right booth space, see here.
What is the ideal booth space?
A strong case can be made that inlines and island exhibits are the ideal booth space. Generally speaking, inline exhibits take up 10x20s spaces and islands 20x20s. If forced to choose between the two… islands every time.
With an island you get
- Greater design freedom
- 360 degrees of visibility
- Bigger presence
With a 10×10 or 10×20 you must fight against
- Two booths on your left and right
- Back wall
- Design restrictions such as height for banner stands, backdrops, etc.
Of course, with the right custom features and smart strategy, a 10×20 can get the job done, too. Here’s some things to consider when designing a custom trade show booth for SuperZoo.
Tips for designing a custom trade show booth for SuperZoo
With so many exhibitors in attendance, making sure your booth stands out from the crowd is essential. Custom trade show booths provide a professional appearance that can be tailored to match your company’s branding.
Here’s some tips for designing a custom trade show booth for SuperZoo.
#1. Set clear goals
Consider what you hope to achieve with your trade show booth. This will help you design a booth that effectively communicates your message and engages your audience.
Here are some tips for setting clear goals
- Develop a system to rank leads (could be five-star scale or A,B,C ranking)
- Calculate how many meetings/purchases from leads to get good ROI
- Give each booth staff member their own specific goals
- Create a marketing campaign that includes pre-, at-, and post-show timeframes
- Be ready to measure goals after the show
The last point is especially important. Without measuring your efforts, there’s no way to tell what needs to change for next year’s SuperZoo.
#2. Keep your audience in mind
Consider the type of products or services your audience is interested in and design your booth to cater to their needs. Ensure your booth is visually appealing and conveys your brand’s message effectively.
At SuperZoo there are roughly
- 9,300 attendees
- 1,200 exhibitors
- 3,200 buying companies
- 135 members of the press
Not every attendee will be your target buyer. Make sure to find out who your most common customer is and write out everything you know about them. Then see how many of the attendees at the show fit your profile.
#3. Use lighting
Good lighting can make your booth stand out and create a welcoming environment for potential customers. Consider using different types of lighting to create a unique ambiance.
Here’s how the best booths use lighting
- Backlighting on graphics
- Lighting under counters
- Mood lighting
- Spotlights on logo
Lighting at trade shows is like soundtracks to movies. It’s absolutely essential for influencing someone’s mood.
#4. Use clear signage
Your signage should be easily read from a distance and effectively communicate your brand’s message. Make sure it’s eye-catching and visually appealing.
Your signage should include
- Your company name in large format graphics
- Visual aids that show the products/services you provide
- Bright, clean colors
- Tension fabric (wrinkle-free is best)
The Trade Group prints all its graphics in-house to specification.
#5. Staff your booth
Make sure you have friendly, knowledgeable employees staffing your booth. They should be able to answer potential customers’ questions and engage visitors with your brand’s message.
Train your staff to
- Know the goals for the show
- Stay off their phones
- Avoid talking to each other in the booth
- Smile and be friendly
- Know the main selling points for the product/service
Booth staff training is one of the most important (and cost-effective) means to achieving your goals at any trade show. Read this guide for more details.
Conclusion
Investing in a custom trade show booth can make a big impression and help promote your brand. However, it’s essential to plan and strategize to reach your goals. With these tips in mind, you can design a custom booth that effectively communicates your brand’s message and engages potential customers at SuperZoo.
The Trade Group is a full-service trade show and event marketing company. We will work with you to create an exhibit or an event that brings in leads and helps you achieve your business goals. Contact us here or give us a call at 972-734-8585.
Photo Credit: Shutterstock
