CUSTOM TRADE SHOW EXHIBITS
Custom design gives you the freedom to turn your brand into an environment that creates more opportunities for meaningful engagement.
Deliver an unforgettable experience in any space
10x10
Custom 10x10 trade show booths use recognizable forms, dimensional details, and thoughtful product presentation to separate your brand from neighboring displays and give attendees a reason to stop.
10x20
A custom 10x20 trade show booth gives you more room to shape the attendees experience. Create a stronger visual presence, guide visitors through your offering, and provide natural places for demonstrations and valuable conversations.
See Creative 10x20 Examples20x20+
A custom island exhibit can be approached from multiple directions and experienced in different ways. Custom design brings the architecture, branding, demonstrations, and meeting spaces together into one cohesive environment that attracts attention and moves the right attendees toward a conversation.
See Creative 20x20 ExamplesGet in touch with one of our design experts to find the right booth for your upcoming show.
contactCUSTOM BOOTHS THAT ARE DIFFERENT BY DESIGN
For many prospects, the show floor may be their first opportunity to experience your brand in person.
Be Recognized
Create a physical presence that could belong only to your brand. Distinctive forms, angles, materials, and product-inspired architecture can help the right attendees recognize you before they read a word.
Be Remembered
Give important brand elements more presence than flat graphics can provide. Dimensional logos, sculptural signage, lighting, and overhead forms help create an impression attendees can recall after the show.
Create a Reason to Engage
Use technology to make your offering easier to experience and understand. Interactive displays, demonstrations, LED content, and kinetic elements can turn initial interest into participation and give your team a natural way to begin more relevant conversations.
Ready to start your custom project?
1. INTRODUCE YOUR PROJECT
2. DEFINE THE OBSTACLE
3. CUSTOM DESIGN SOLUTION
The Process That Drives Results
Listen
Discover
Design
Refine
Build
Implement
SEE THE DIFFERENCE
See how we supported 10 exhibitors at RSAC 2026 and watch real exhibit designs in action on the show floor.
Austin Montgomery
Automotive
Senior Account Executive
Claire Phillips
Residential
Senior Account Executive
Kevin Colis
Pet
Senior Account Executive
John Lutton
Aviation
Senior Account Executive
Madeline Sweeney
Cybersecurity
Account Executive
Robin Schwarz
Cybersecurity
Senior Account Executive
Hillary Hancock
Food & Beverage
Senior Account Executive
Jeremy Crase
Gaming
Senior Account Executive
Jason Rubin
Defense, Security & Space
Senior Account Executive
START YOUR CUSTOM PROJECT TODAY
CUSTOM TRADE SHOW EXHIBIT FAQS
What makes a trade show exhibit custom?
A custom trade show exhibit is designed and built around a specific creative idea rather than assembled primarily from a predetermined kit. Its architecture, branded features, materials, graphics, technology, and functional spaces can all be developed for the brand and project.
Can a 10X10 trade show booth be custom designed?
Yes. Custom refers to the design-and-build approach, not the booth size. A 10-by-10 exhibit can include custom architecture, dimensional branding, specialized product displays, integrated lighting, and other purpose-built elements.
What is the difference between a custom and modular trade show exhibit?
Custom exhibits provide greater freedom to create original forms, architectural features, and branded details. Modular exhibits use pre-engineered components that can be configured for different layouts and reused efficiently. A project can also combine custom-built features with modular components.
Explore all trade show exhibit solutions to compare your options.
How long does it take to design and build a custom trade show exhibit?
The schedule depends on the size, complexity, materials, technology, approval process, and show requirements. Starting early creates more time for discovery, design development, engineering, fabrication, and review. Contact our team with your show date and requirements so we can evaluate the schedule.
Can a custom trade show exhibit be reused?
Yes. Custom exhibits can be designed for repeated use, refreshed graphics, updated technology, refurbishment, and adaptation across an annual show program. Reuse should be considered during design so the exhibit can be packed, transported, installed, and maintained efficiently.
Can you redesign or add custom features to an existing exhibit?
Often, yes. Depending on the condition and construction of the existing assets, we may be able to incorporate them into a new design, add custom elements, update graphics and technology, or reconfigure the exhibit fora new objective.
Does The Trade Group handle fabrication and show services?
Yes. Our capabilities include creative, engineering, fabrication, graphics, assembly, shipping coordination, installation and dismantling support, storage, inspection, repair, refurbishment, and exhibit program management.
How do I start planning a custom trade show booth?
Begin with the show, booth size, timeline, audience, objectives, desired attendee actions, functional requirements, and any existing assets. You do not need to arrive with a finished concept. Our team can use those inputs to begin defining the right creative direction.