KBIS Tips pt 2 Claire Phillips

If you prefer reading over watching our short video, you can follow the transcript of Claire Phillips detailing KBIS Tips.

Claire Phillips:
I’m Claire Phillips with The Trade Group and this is a dive into all things KBIS. The Kitchen and Bath Industry Show is just around the corner. And here at The Trade Group, we are gearing up to get our clients ready for the big event. Today, we’ll be taking a look at the hottest trends in the kitchen and bath industry.

Design wise, we’re seeing a shift from the stark white to lots of bold colors, wood grains are coming back in flooring, vanities, and features throughout the home. In regards to the booth itself demo stations and showcasing your product is key. You want to draw interest to your product and demonstrations are such an integral part of success at a show. Another hot trend this year is technology. Brands are focused on making the consumer’s life easier. Lots of exhibitors dedicate substantial amounts of space to demo display areas and vignettes of these cutting edge products.

Lighting is also huge. Back lit graphics, edge lit components, clean modern sleek looks, and AV with motion graphics. There’s large format graphics that can help make your booth properly represent your brand and include lifestyle elements. One rising trend that’s here to stay is giving trade show attendees a multi century experience. Our team is great at integrating innovative ways to build foot traffic and ensure it’s a memorable show. If you have any questions or want some help in taking your booth to the next level, feel free to give us a call at 214.343.2000

If you have questions about how the Trade Group can assist your show needs at the upcoming KBIS 2022 show, contact us here or give us a call at 800-343-2005.

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