PDS SuperCon The Bottom Line

This Vlog is about PDS SuperCon The Bottom Line

Sierra Reed:
Welcome to The Bottom Line at TTG. I’m here with Claire Phillips, and today we’re going to talk about the PDS Supercon Show. So Claire, can you tell us a little bit about the show?

Claire Phillips:
Yes. The Pharmacy Development Services Super Conference, a mouthful, is back live this year, and it is geared towards the medical and pharmaceutical industry. And it’s actually the largest gathering of independent pharmacy owners in the whole industry.

Sierra Reed:
So Claire, in your experience, what makes the show unique?

Claire Phillips:
What I love about this show is that it really is geared towards showcasing the trends and solutions for challenges that these pharmacists are coming up against. They have over 1600 independent pharmacy owners that attend. I also love that they have over 150 pre-qualified exhibitors who are bringing their products and expertise to the show. And it’s really geared toward promoting opportunities and success.

Sierra Reed:
Is there a specific attendee type that exhibitors are trying to engage with the show?

Claire Phillips:
It varies. They’re actually independent pharmacy owners, because the industry is changing and technology is changing all the time, it really is a great place for them to go and engage. And if your challenge is software, there is software solutions. If your challenge is not having the technology, there are people that are showcasing that technology. It’s also a great way for the exhibitors to meet with target buyers. Now that we’re back live, maybe attendance is down a little bit back at these live shows, but what’s amazing is that the people that are coming are targeted and they’re qualified and they are decision makers. They’re the ones that are able to make the sign off on, “This is the best piece of technology,” or, “This is the best service for our pharmacy.”

Sierra Reed:
Right, and so it’s a great way for the exhibitors to meet their target buyer as well?

Claire Phillips:
Yes.

Sierra Reed:
And Claire, why should an exhibitor consider working with The Trade Group at the PDS Supercon Show?

Claire Phillips:
Here at The Trade Group, we have an incredible creative team. They do an amazing job of creating these insane exhibits that really showcase client’s products and are cutting edge. We’ve got an amazing team that can coordinate logistics. We’ve got incredible production. And we do beautiful work, but at the end of the day, it’s about you at the show and what we want is for you to look your best on the show floor.

Sierra Reed:
Thanks for tuning into The Bottom Line at TTG, and we’ll see you next time.

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