Quick Tip: How to Create Killer Events

Brumark, a total flooring solutions specialist for the trade show industry and a long-time partner of The Trade Group, is taking bold steps to help companies adapt to this new era of sustainability.

In this article, Mike Graziani, our VP of Design, breaks down the pros and cons of rental and custom trade show displays—and explains why you don’t have to choose between one or the other.

While revenue and lead generation are obviously important, a trade show provides a plethora of long-term, far-reaching benefits.