If you want to showcase your cybersecurity solutions and come away with more clarity on where the industry is headed, you need to be at the RSAC™ Conference in April 2027.
With thousands of attendees and hundreds of vendors, it's a global stage for launching new products, hearing from top minds, and engaging in critical conversations about the future of security.
From high-level strategy to technical deep dives, RSAC has something for everyone in the industry.
Our article answers the most commonly asked questions about this event.
What is RSAC?
The RSAC™ Conference, formally known as the RSA Conference, is a global cybersecurity event. The flagship conference takes place every year in San Francisco, with additional conferences occasionally taking place in Europe, Asia, and the United Arab Emirates.
Attendees gain access to keynote presentations and expert-led track sessions and can find out first-hand about the latest major industry product launches. They also get to exchange ideas, share insights, and address the industry’s most pressing threats and challenges.
The RSAC Conference was founded in 1991 as a small cryptography conference for RSA customers. RSA is a computer and network security company, and its name is an acronym made up of the surnames of its three founders: Ron Rivest, Adi Shamir, and Leonard Adleman.
Who attends RSAC?
A wide array of influential figures and decision-makers attend RSAC, including:
- Cybersecurity leaders actively evaluating new security technologies
- Security researchers
- Security directors
- Tech vendors
- International government officials
- Chief Information Security Officers
- IT leaders
- Cloud security experts
- Academic researchers
- Software developers
Nearly 44,000 people from around the world attended RSAC in 2026, with over 600 exhibitors promoting their products and services on the expo floor.
You can also watch some of the talks from the 2026 installment by checking out this playlist from the official RSAC YouTube channel.
What happened at RSAC 2026?
Agentic AI, scams and fraud, the value of community, and innovation were among the topics that took center stage at last year’s San Francisco conference.
You can learn more by reading this Substack article or watching the below recap interview featuring Britta Glade, Senior Vice President, Content & Communities, and Hugh Thompson, Executive Chairman & Program Committee Chair.
https://www.youtube.com/watch?v=6gIlQ2IB9dQ
Where and when is RSAC 2027?
RSAC 2027 takes place from April 5 to 8, 2027 at the Moscone Center in San Francisco, which is approximately a 45-minute drive from San Francisco International Airport.
Nearby hotels include the San Francisco Marriott Marquis, Canopy by Hilton San Francisco SoMa, and W San Francisco, all of which are located less than a quarter of a mile from the event venue. (Depending on the exact date you read this article, you may want to book your room(s) sooner rather than later if you’re interested in attending RSAC, as they’ll fill up fast!)
When is registration for RSAC 2027?
Registration for RSAC 2027 Conference opens on Monday, October 19.
How much does the RSAC Conference cost?
Last year’s USA installment of RSAC cost anywhere from $149 to $2,995, depending on the type of pass purchased and when it was purchased.
- An RSAC 2026 All Access Pass ranged from $2,195 to $2,995, depending on when purchased. This gave attendees access to all Track Sessions, inspiring Keynotes, the Expo, a variety of networking opportunities, and more.
- An Expo Plus Pass ranged from $495 to $795, depending on when purchased. This gave attendees access to select keynotes, track sessions, networking events, and activities, such as the RSAC™ Sandbox, the RSAC™ Launch Pad, and the CyBEER Ops Networking Reception.
- A standard Expo Pass was $149.
Pricing for 2027 may differ. Early bird and discounted rates are available.
If you have any other specific questions regarding cost, reach out to the RSAC team directly.
What is the dress code for RSAC?
The dress code for RSAC is business casual. Acceptable attire includes:
- Skirts
- Dresses
- Slacks
- Collared shirts
- Blazers
- Sports coats
- Business suits
- Professional but comfortable footwear
Attendees must wear their name badges at all times during Physical Event sessions and events.
For more information, please consult the RSAC Code of Conduct.
Why do I need to be at RSAC 2027?
Linda Gray Martin, Chief of Staff & Senior Vice President, RSAC Conference:
“RSAC Conference brings together the entire cybersecurity ecosystem in one place—CISOs, practitioners, researchers, investors, and policymakers—in a way that is unique and unparalleled.
“Our exhibitors get direct access to the people managing security budgets, engaging with professionals at all levels, attending top-rated educational sessions, and attending a variety of networking events across San Francisco.
“The 600+ industry-leading companies that exhibit at RSAC are given a front-row seat to conversations, partnerships, and early signals that shape where the cybersecurity industry is headed, while building relationships that accelerate business.”
How we'll help you stand out at RSAC 2027
RSAC is the crown jewel of cybersecurity events in North America.
If you’re interested in exhibiting at this event and you want to stand out from the competition, you need to partner with a strategic trade show exhibit fabricator. More specifically, you need to team up with a company that has a demonstrable track record in creating immersive, storytelling assets for other businesses in your industry.
That’s where The Trade Group comes in.
We’ve helped many cybersecurity organizations stand out at trade shows over the years, including Abnormal AI, Cloudflare, and Swimlane.
You can see for yourself what we’ve done for the cybersecurity industry by clicking here and using the dropdown menu on the right-hand side, as shown in the screengrab below.
We also have a team specifically dedicated to cybersecurity clients, further indicating the expertise we have in this space.
If you’re interested in partnering with us, contact us here or give us a call at (800) 343-2005.
