Companies lose up to 80% of leads from trade shows due to poor follow-up and tracking systems, according to the Center for Exhibition Industry Research.
Can you imagine how much money your company would miss out on if it lost 80% of the leads it got at trade shows?
Think about that for a second.
That’s a heck of a lot of money.
If you’d rather not let your conversations with prospects count for nothing, you’ve come to the right place.
We’ve chosen the five lead capture apps that will help you record, track, and convert your trade show leads.
1. iCapture
iCapture is one of the most widely used lead capture apps for trade shows.
It’s perfect for exhibitors who want flexibility across multiple events and venues, as it’s a universal lead capture app you can use at any event rather than a show-by-show badge scanner.
Your booth staff can:
- Scan trade show badges or business cards at virtually any event.
- Qualify leads with custom questions, and attach notes.
- Work fully offline when the Wi‑Fi drops off and sync everything back to your CRM or marketing automation platform once you’re back online.
You can also sync data directly with major CRM platforms like Salesforce, HubSpot, and Marketo.
Why it’s so good (summary)
- Works offline with automatic syncing.
- Strong CRM integrations.
- Highly customizable lead forms.
- Real-time reporting and analytics.
Best suited to
Mid-sized to large exhibitors attending multiple trade shows per year.
Price
Typically starts at around $350 to $500 per device per event.
Where to download
Available on iOS and Android via the App Store and Google Play.
2. Cvent
Cvent is an industry-leading events technology provider, and its LeadCapture app is a reflection of its expertise.
Designed for exhibitors at Cvent-powered trade shows, the app offers reliable badge scanning, quick lead qualification tools, and seamless integration with the wider Cvent ecosystem.
You can capture detailed lead data, track interactions across team members, and export insights into your CRM systems for a more targeted, efficient post-show follow-up.
The user interface is clean and intuitive, making it easy for booth staff to learn quickly—an important factor during busy show environments.
Why it’s so good (summary)
- Backed by a leading event technology platform.
- Clean, intuitive, and simple interface.
- Reliable scanning technology.
- Strong data export options.
Best suited to
Exhibitors attending Cvent-managed events or conferences.
Price
Usually provided as part of the event package or exhibitor fees.
Where to download
Available on iOS and Android.
3. Captello
Captello stands out from other lead capture apps due to its array of interactive features.
These include built-in gamification tools such as prize wheels and contests like scavenger hunts that attract booth traffic.
Another of its standout features is IntelliScan, which lets you scan almost any badge, business card, or form and automatically enrich attendee data in real time, even when only a name and company are available.
For example, scanning a badge or business card can trigger the enrichment process to populate a full lead profile with essential contact details, including:
- Verified business email.
- Phone number.
- Job title.
- Social media profiles.
This feature is ideal when official event APIs or QR codes aren’t available.
Why it’s so good (summary)
- Single player and team gamification to incentivize form completion and attract booth traffic.
- Unlimited users per license.
- You can scan badges with or without QR codes.
- Over 6,000 integrations and real-time data transfer, making it easy to import lead data
Best suited to
Big B2B organizations with field marketing and sales teams that attend multiple, large-scale trade shows per year.
Price
$500 for one event license per year (premium lead capture)—around $3,000/year for specific integrations like HubSpot.
Where to download
Available on iOS and Android, or visit captello.com.
4. Eventdex
Eventdex offers a flexible, AI-driven lead capture app for both exhibitors and event organizers.
This app supports QR code scanning, business card capture, and manual lead entry.
It also allows you to create customizable qualification forms in which you can rank and categorize leads based on specific criteria (such as industry, role, interest level or attendee engagement) directly within the mobile app.
Because this app ties into Eventdex’s registration and matchmaking data, your team can see session interests, ticket types, and other context alongside each captured lead. This added insight makes it easier to prioritize follow-ups with prospects and tailor your post-show outreach.
If creating online experiences is important to you, this app offers interactive sessions, gamification, and more.
Furthermore, its virtual meeting capability allows you to engage further with the attendees you meet at trade shows via workshops, panel discussions, and webinars.
Why it’s so good (summary)
- Flexible lead capture options.
- Custom qualification questions.
- Integration with Eventdex registration and matchmaking data.
- Centralized exhibitor portal for reporting and exports.
Best suited to
Exhibitors who attend events already running on Eventdex or are new to lead capture technology.
Price
Sold as an add-on to Eventdex’s event platform with quote-based pricing. You can find more information here.
Where to download
iOS App Store and Google Play for Android devices (Eventdex event license needed).
5. momencio
momencio is a lead capture app that goes above and beyond basic badge scanning.
It combines this with sales enablement and post-show engagement tools to support your lead generation efforts from start to finish.
For example, when you strike up a conversation with an interested prospect, you can use AI to capture their information via badges, business cards, and forms.
You can then share presentations, videos, brochures, and other content directly from the momencio app during your conversations and track how prospects interact with that content after the event.
To quote one of the reviews from momencio’s homepage: “It gives you a second hook at your prospects, minutes after they have left your booth. That’s gold.”
Why it’s so good (summary)
- Combines lead capture with sales enablement tools.
- Tracks prospect engagement with shared content.
- Real-time engagement tracking and lead scoring for smarter prioritization and follow-up automation.
- Strong CRM and marketing automation integrations.
Best suited to
B2B exhibitors with sales teams focused on pipeline visibility and post-event conversion.
Price
Typically starts from around $100 per user per month, with advanced tiers available depending on features and integrations.
Where to download
Available on iOS and Android via the App Store and Google Play or via momencio.com.
Capture and convert high-quality leads with The Trade Group
Having a cutting-edge lead retrieval system at your fingertips is only one piece of the puzzle.
You also need a trade show booth that speaks to who you are, what you do for people, and how you’ll change their lives for the better.
We can help you with that. Whether you’re looking for a custom or rental trade show exhibit, we’ll give you an immersive, storytelling asset that brings your offering to life. We’ve done this for clients since 1986.
We can also help you track foot traffic and improve dwell times in your booth through Exhibit IQ, our innovative camera-based analytics service.
Whatever your requirements, reach out to us here or give us a call at (800) 343-2005.
