Trade Show Measurement Tactics

Trade Show Measurement Tactics
Published on
February 22, 2022

Measuring trade show performance is never an easy task, and proving a true Return on Investment to executives can be even harder

With so much to measure, where should an event marketer begin? In this Trade Show Quick Tip, The Trade Group’s Chief Revenue Officer Malcolm Gilvar shares the key metrics you should be tracking.

https://www.youtube.com/watch?v=V2TlOUA167w