DALLAS—April 16, 2020—The Trade Group, an award-winning, event marketing and experiential design firm, is pleased to announce that the company, in collaboration with clients Facebook Gaming and Google Stadia, has been recognized by EXHIBITOR Magazine as an award winner in two categories for the 34th Annual Exhibit Design Awards (AEDA). The awards program welcomed entrants in multiple categories for exhibit designs debuting between October 9, 2018 and October 9, 2019.
According to Malcolm Gilvar, Executive Vice President of Sales at The Trade Group, “Creative exhibit design has always been a key driving force in our business. It is indeed an honor to be recognized by EXHIBITOR Magazine in two categories this year for our collaborations with two gaming and technology giants.”
The Trade Group received a Bronze Award for its design and fabrication work in the Island Exhibit category for its collaboration with Facebook Gaming for the 2019 Electronic Entertainment Expo (E3) show. The 50’x80’ island exhibit with a double deck included distinct spaces for its associated brands, including Oculus. The exhibit also featured a large content stage, meeting rooms, lounge area and live streaming pods.
In the Excellent Element category, The Trade Group earned Honorable Mention accolades for its collaboration with Google Stadia at gamescom 2019. The event marked Google Stadia’s debut as a new IP in the gaming world. The activation was recognized for the 79’x84’ exhibit’s custom three-story, glass elevator and tubular slide with a green screen interactive photo experience that was conceived to emulate the platform’s goal to “elevate the experience” of gaming.
This isn’t the first time that The Trade Group has been recognized by EXHIBITOR for exhibit design excellence. Along with past AEDA wins for gaming clients Wargaming and Firefall, as well as a Corporate Event Award for Riot Games: Riftwalk, The Trade Group has been recognized with numerous EXHIBITOR Portable Modular Awards for clients in a variety of industries.
“Everything we do is inspired by our clients and the goals and challenges they bring to us. Exhibit design is truly a collaborative process, and we’re honored to be chosen by such esteemed clients to help bring their creative dreams to life at trade shows, gaming expos, corporate events and other branded experiences,” says Gilvar.
To learn more about The Trade Group’s event marketing and experiential design solutions for live events, please call 800-343-2005 or visit www.tradegroup.com for ideas and inspiration.
ABOUT THE TRADE GROUP
The Trade Group is an award-winning, full-service event marketing and creative design firm, specializing in trade shows, esports events and activations, corporate events, brand activations, retail merchandising, commercial graphics and experiential solutions. Since 1986, the company’s team of live event, design and engineering experts has helped thousands of clients amplify their brands and successfully navigate a wide range of events and experiences. Clients rely on The Trade Group for: event ideation, creation and production; esports expertise; exhibit design and fabrication; graphic design and production; strategic marketing solutions; technology integration and more.
The Trade Group