As we shared on our blog earlier this year, printed flooring can transform branded spaces from ho-hum to WOW. But what would you think if we told you The Trade Group has kicked that WOW factor up a notch? We have!
Thanks to recent investments in our production department, we can now print on materials up to 126.5” wide and 2” deep with our brand new VUTEk GS Series 3250X Pro Grand Format UV Printer. The expanded width capacity is a huge step up from the previous VUTEk model – which is limited to printing on materials up to 80” in width.
So why are we so excited about printing on an extra 46.5” of high-grade, vinyl flooring material?
Awesome-looking, SEAMLESS, printed flooring
Our in house production team can now produce seamless printed flooring for any trade show booth or branded space up to 10’ in depth. For larger spaces, we can print flooring with fewer seams. All in all, when flooring has fewer or no seams, it looks more polished and professional.
This upgrade in technology and design is just one more tool our design and production teams have available to enhance the overall quality of the projects we create.
Constructed of durable, texturized vinyl, our custom printed flooring is also built to last. Heavy foot traffic, high heels and even the occasional forklift are no match for this sturdy material. Plus, any wear and tear that does occur is less noticeable due to the texturized surface (similar to the surface of a basketball).
Endless design options under foot
As with the previous VUTEk printer, virtually any image, logo or design you can think of can be printed on extra-wide, high-grade vinyl flooring – not to mention other materials. For example, we can print flooring that looks like water, sand, grass, wood grain, the sky, a path through a forest or even a basketball court.
You name it. We can print it.
Adding custom printed flooring further enhances the immersive environment and nature of branded spaces, too. An immersive design strategy allows brands to transport visitors away from the trade show floor into a memorable space that tells their unique story.
Our printed flooring has also been fitted with dense padding on the underside, so booth staff and guests feel comfortable when walking around the space.
Speedy production and installation
Since The Trade Group produces printed flooring projects in house, we’re not at the mercy of third-party vendors and their deadlines. This allows us to turn projects around more quickly, stay on schedule and reduce project costs and timelines for our clients.
This advanced printing capability further reinforces the cohesiveness of the entire design and production process. Today, our team can handle virtually every step of every project we take on in house – including conception, design, printing, production, fabrication, installation and more.
Reducing the number of flooring pieces also simplifies installation for the installation and dismantle team, because there is less guesswork and no excess time spent aligning flooring segments. The flooring also rolls up easily for storage and shipping.
Ask us how printed flooring can elevate your trade show exhibit or branded space
Along with seamless, printed flooring solutions, The Trade Group can create one-of-a-kind printed flooring for other applications such as wayfinding, branding and educating. Just give us a call at 800-343-2005 to learn more.