Humans need light; we crave it. As kids, it’s what drove the monsters away in the night. As adults, it nourishes our bodies with vital vitamin D. Well, I guess it does that for kids, too – but the monster thing was much more important at the time.
The point is: We react positively to light. Fireworks, neon signs, images flickering on a screen in a darkened theater: these things all attract and hold our attention.
That’s a big reason why using a light box to advertise products throughout your store is so effective. The color and detail of an image becomes even more striking when using a light box to brighten it from behind.
Studies show that this type of advertisement is visible from a longer distance than signage that is lit externally. The colors appear brighter, and it becomes easier to read the text. This effect is especially pronounced in locations with dimmer ambient lighting. The backlit sign shines like a beacon and draws attention to what you are promoting.
With the right messaging, light boxes can:
- Emphasize the differences and distinctions of what makes your product different from the rest
- Highlight the benefits (or existence) of products that are underperforming
- Create a sense of urgency for special promotions and limited time offers
In a busy location, light boxes stand out from the crowd. To maximize impact, you want to be careful and thoughtful about the messaging and placement of light boxes.
Point of Purchase
By the time a customer makes it to the point of purchase, they have made their decisions and are ready to make a payment and leave. So, anything you are advertising here should fall into one of three categories:
- Impulse Items – something fun that buyers didn’t know they needed until this very moment
- Upsell Items – the customer is committed to the item, now reinforce how it could be even better
- Cross-sell Items – how the buyer can accessorize or enhance the item they have already decided to buy
You spent a great deal of time setting up the perfect product display. Now, use a light box can help emphasize the product, showcase how it is used or appears in everyday life, and what makes it rise above similar products. These light boxes are usually placed above the display or across from it.
The vast majority of shoppers spend a lot of time walking hither and yon, trying to find the best deal or the perfect trinket. Help them by lighting their journey – and by making them aware of your products.
A cleverly placed light box will attract their attention, but you want to makes sure these displays remain in top condition. Because these areas include the sides of buildings, entryways, and across from windows, the light boxes will be exposed to the elements. Be sure that you select light boxes that avoid condensation and are durable enough to handle wind, rain, snow, and extreme hot and cold temperatures.
Think of white space as the rest of your store, the areas that do not fall into one of the categories above. There is always an opportunity to promote your goods to potential buyers. This area is ideal to tout items of interest, special promotions, and unique features about your store that a customer may not be aware of.
Light boxes help bring your promotions to life. Graphics can be swapped out easily using the silicone edge graphic system. In addition, a single person can set up most light boxes, often without needing any tools. Give The Trade Group a call at 800-343-2005 and see how our light boxes can brighten your store.