It’s a jungle out there, and the trade show floor can be merciless toward the little guy.
While the behemoths gobble up attention with a prime location and a virtual reality tour of their product on a cellular level – you’re stuck in the middle of row ZZ. Your product may actually rival theirs, but your location doesn’t. And that’s the problem.
You need to grab some attention, and you need to do it fast.
Standing out in a crowded, frenetic trade show environment is one of the biggest challenges that most exhibitors face today.
Here are a few tips that will help bring attention to your small booth.
While you’re limited in your floor space, you do have access to some of the space above your booth. Why not use it by incorporating a fabric display tower into your exhibit?
Decorated with your branding, a tower can extend your visibility upward. Now your booth is easy to spot from nearly anywhere in the venue. Also, every side of the tower is available to you. Use it to create murals that will have the floor craning their necks for a better look.
Upgrade your exhibit with attractive bridge features. These functional accessories not only add visual panache to your display, they can also feature products that need to hang, such as lights, cameras or security systems.
In addition, a bridge feature provides plenty of branding opportunities. A graphic banner can be run along the bridge or down the sides. And, if you really want your brand and messaging to pop, consider adorning the corners with custom, fabric-wrapped LED light boxes.
Hanging signs are the workhorses of the trade show industry – because they have proven to be effective time and again. They are like beacons hanging over your booth and pointing people directly to you.
These hard-to-miss signs get companies noticed. And, because attendees see the same hanging signs multiple times during an event, it reinforces a brand’s image and messaging. Plus, with limited floor space, a hanging sign helps you expand your space upward.
Innovative Video Displays
You can also grab attention on the ground with an eye-catching video display, like what is possible with Digital Display Blocks.
Content can’t be missed when displayed on these dynamic digital devices. Each block can showcase unique content or one video can play across multiple blocks. These cubes offer unlimited design options in size and shape, including:
You can even include a touch screen overlay so guests can interact with the display.
Digital Display Blocks help grab attention in a heavy traffic area and educate passersby about your product or service with digital content.
Additional Marketing Tactics
Smaller companies may need to flex some muscle off of the show floor to make an impression, you can spend your dollars wisely and still run with the big dogs.
Even before the events starts you can generate buzz with a pre-show promotion. Think through your objectives carefully. By understanding your needs – and your exact audience – you can personalize your promotions to make the greatest impact. By customizing your approach, you will make a much greater impact than a company that is casting a wide, impersonal net.
During the show itself, you can position your executives, company specialists, and top customers as industry experts by having them engage in educational sessions as speakers. These speaking engagements will help to establish your company as a thought leader in your industry. Be sure to promote your involvement both before and after the speaking sessions. This is an effective way to generate buzz and awareness of your company and its solutions.
Another option is to take your promotions on the road by hosting a dinner or small reception for your top customers or prospects. A small dinner will provide time to build relationships that are much more difficult to accomplish on a busy show floor. Plus, your clientele will likely appreciate a break from the hustle and bustle.
If you’re looking to add features to your exhibit that can’t be missed or would like some additional advice for personalizing your promotions, call The Trade Group at 800-343-2005 and see how we can help your booth get all the attention it deserves.