If you think cushiony comfort is the only benefit flooring offers in trade show exhibits, retail environments and other branded spaces – think again. The Trade Group’s custom, printed flooring allows brands to do so much more.
Printed flooring can serve an unlimited number of branding and functional purposes, because we can print just about anything on flooring you can dream up. In other words, anything you can print on a hanging graphic – even photos – can be printed on flooring, thanks to our VUTEk hybrid, flatbed printer, which prints on materials up to 2” thick.
While you may be envisioning “wall-to-wall” flooring, we’d like you to think outside of the proverbial box. Custom printed flooring works well to accent or highlight points of interest throughout a space, because it can be cut into custom shapes.
Here’s how you can up the WOW factor in your branded space with printed flooring:
Branding. When we design branded spaces for our clients today, one key goal is to create an immersive environment with 360 degrees of branding. Along with custom graphics and signage, printed flooring can help reinforce branding from the floor up. This really allows companies to maximize every inch of a branded space.
For example, a large, section of colorful, printed, branded flooring runs front to back through the center of our new METALLI® Milan modular trade show display. Talk about adding WOW factor! Visit our Dallas showroom to check it out.
Wayfinding. Printed flooring can be used as an inviting entryway to draw visitors into a space or pathways with visual cues to serve in a wayfinding capacity. So if you want guests to easily find their way through your space or follow a specific, sequential path, printed flooring has you covered.
Educating. You can also print product/service information on flooring. One option would be to encircle a product display with cutout flooring imprinted with the product name and other information.
Or, say you offer larger products like bicycles, you could display the product on top of flooring printed with product information, instead of placing the product on a platform with supplemental signage. Not only can you save space and reduce clutter, this option also simplifies setup.
Our printed flooring not only looks great, it’s durable, too
The Trade Group’s printed flooring is constructed of a durable vinyl that has a slight texture on the surface (similar to the surface of a basketball). The use of texture is intentional, as it helps extend the life of the flooring, because it can withstand heavy foot traffic, high heels and even the occasional forklift.
Plus any scratches or abrasions that do occur are much less noticeable than they would be on a smooth, glossy surface. That means this flooring can take plenty of abuse before it shows noticeable signs of wear and tear.
It’s also designed for comfort and to roll up easily for storage and shipping. The flooring is fitted with dense padding on the underside, so your staff and guests will feel comfortable when walking around the space.
What more can you ask for? To find out how to incorporate custom printed flooring into your branded space, give us a call at 800-343-2005 to discuss your options.