Our library of recent webinars is a great place to stay up-to-date on the latest trends and get helpful tips you can use to ratchet your face-to-face marketing program up a notch.
TRADE SHOW TRENDS 2018
Malcolm Gilvar, Executive VP of Sales at The Trade Group, discusses:
How booth designs are influenced by European shows
The structures of deals, and how they are changing
Creating booth experiences with:
Impressive fabric elements
From new designs to new technology, 2018 is on course to be a fantastic and exciting year for trade shows and events in all industries!
LUNCH & LEARN: BOOTH STAFF TRAINING
When preparing for a trade show, we often take for granted that our sales team is prepared in every way. Unfortunately, this is not always the case. One of the most commonly overlooked items in trade show and event preparation is proper training for the booth staff.
LUNCH & LEARN: EXPERIENTIAL MARKETING
In today’s marketplace brands are investing more of their marketing budgets on executions that engage the senses. Experiential Marketing allows brands to build loyalty with their buyers and provide them with an experience that is both memorable and sharable (think social media). In this presentation by the EVP of Sales Malcolm Gilvar you will explore the how and why of Experiential Marketing and see examples across multiple industries. We will also explore how to bring the “experience” into your trade show program.
LUNCH & LEARN: STRATEGIC MARKETING
Do you leverage pre-show marketing techniques to ensure you get "A lead" traffic in your exhibit? If not, then you should!
Level Up: Bringing Interactive Elements to Your Trade Show Exhibit
Graphics and videos in your exhibit are fine but they are a one-way street. In this webcast, we’ll explore how you can take your approach to the next level.
Hosted by our Executive Vice President of Sales, Malcolm Gilvar, and our Vice President of Design, Michael Graziani.
WHy your Sales Team Needs a nEtworking plan for trade shows and events
Whether you’re busting out a brand new trade show exhibit, sending a few sales reps to an industry trade show or planning a corporate event, a networking strategy should be part of the mix. Unfortunately, too many trade show and event marketers don’t factor networking into their grand plans. In this online workshop, VP of Sales & Marketing, Mal Gilvar will explain the why and how you should develop a networking plan for your trade show and event attendee and exhibitors.
Effective Use of Video & Motion Graphics – For Trade Shows and Beyond
There’s no doubt about it – video is popular, and its presence on the trade show floor is ever increasing. It catches the eye, holds interest and increases retention. But it must be done correctly to truly leverage all it has to offer. In this Trade Group 20, you’ll see examples of how motion graphics will inform AND wow your prospects on the show floor – resulting in a memorable brand experience.
Tomorrow’s Exhibits Today
Cutting-edge exhibit design and fabrication trends are often seen in Europe as much as two to three years before hitting the shores of the US. The Trade Group team experienced these trends first-hand at EuroShop – Europe’s largest retail trade fair – and we’re passing along everything we’ve learned to you in this 20 minute webinar.
Booth Staff Training
Face-to-Face interaction is the #1 reason why buyers choose to attend trade shows. Learn how you and your exhibit staff can make lasting impressions that result in SALES. You’ll learn how to overcome common complaints in this short, 30-minute session.
Tips for a Greener Exhibit Program
Whether your company has a formal Green Initiative, you feel eco-friendly practices will enhance your brand image, or if you simply have a personal interest in creating a smaller carbon footprint, your exhibit program is a great place to start being green.
Simplifying Global Exhibiting
No matter your experience level, international trade shows can be a confusing and daunting task for most. This webinar will go step by step through the process to help you feel more comfortable and confident when exhibiting overseas.
Making an impact on the trade show floor requires strategic thinking and execution. By thoughtfully integrating elements to enhance the effectiveness of your exhibit, your prospects and clients will remember you long after the show has closed. This webinar will show you how to take your existing exhibit to the next level and beyond.
Inline Exhibit Design
With many inline exhibit types, sizes, design styles and price points available, choosing the right display to achieve your goals can often be an overwhelming task. This webinar will walk you through the many options, as well as the benefits of each, enabling you to make the best choice for your exhibit program.
Why Use Trade Show Giveaways
Using promotional products to attract a prospect to your trade show exhibit can produce a very high return on investment if approached strategically. This webinar will illustrate how to achieve a great return using ad specialties both during the show and prior to the show to drive targeted traffic.
Redefining Custom Exhibits
Custom Exhibits have always been considered the pinnacle of trade show design. But these days the line between custom and modular has been blurred. So, when is a custom exhibit the right choice for you? In this webinar, we illustrate this transformation of custom exhibit design and share with you what this could mean for your bottom line.
Strategic Marketing For Trade Shows
Often the intent of a trade show is lost in the execution of the details. A measurable return on your investment should always be expected. This webinar will help you define measurable goals and objectives, provide suggestions for tactics that can increase your ROI and provide concrete measurement tools that enable you to justify all your hard work.
Social Media for Trade Shows
Event Marketers must have a firm grasp on the digital and social media tools to increase qualified visitors to their exhibits. Learn how to harness the power of social media pre-show, at-show and post-show, so you’re sure to be remembered long after the show has closed.