The Healthcare Information and Management Systems Society (HIMSS) trade show is where healthcare decision-makers worldwide see the latest and greatest in health technology. There’s not a more suitable place to showcase your innovative products to manufacturers, distributors, and healthcare professionals.
At a pivotal show like HIMSS, it’s important that the quality of the exhibit reflects the quality of the product and service. Furthermore, an exhibit that stands out with Audio & Visual (AV) elements can be particularly effective at a tech-heavy show like HIMSS. Here are some ways to add AV elements in your booth to support your goal of turning prospects into leads.
What is HIMSS?
HIMSS is a global, cause-based, not-for-profit organization focused on better health through information and technology. HIMSS leads efforts to optimize health engagements and care outcomes using information technology.
The Society boasts having 120,000 individual members and over 550+ health services organizations. HIMSS represents a broad spectrum of stakeholders across the entire healthcare ecosystem. This includes providers, government representatives, payers, pharmaceutical/medical device companies, IT vendors and consultants.
When is the next HIMSS?
The next HIMSS will take place March 11-15th, 2024, inside Orange County Convention Center in Orlando, FL.
Who attends HIMMS?
There is no one-size-fits-all answer to this question, as the HIMSS audience is composed of a variety of healthcare professionals, including but not limited to:
- Physicians
- Nurses
- Hospital administrators
- IT professionals
- Pharmacists
- Patient advocates
In 2022, HIMSS reports the conference attracted over 28,000 attendees and over 1,000 exhibitors. While the majority of attendees come from the United States, HIMSS also draws a significant international audience.
Interactive Booth Elements for HIMSS
With the rise of digital health solutions, it’s no surprise that technology is playing a bigger role in trade show exhibits. Attendees are looking for displays that incorporate interactive elements such as touch screens, virtual reality (VR), and augmented reality (AR). By incorporating these elements into your exhibit, you can provide a more engaging and informative experience for attendees.
Here are some thoughts to consider when employing AV booth elements for HIMSS.
1. AV Technology should have a truly valuable function in your exhibit
Don’t look at technology as just a whiz-bang thing that is going to magically attract your specific target audience at a show. Every element in a booth, from promotional products to graphic design, should support the overarching goals of raising awareness and attracting only the ideal prospects walking the show floor.
One of the most effective ways to utilize the power of AV tech is to educate prospects about a new or complicated product or service. Oftentimes, a static graphic or brochure is insufficient for demonstrating how a product functions or how the service is performed in real-time, but this is where AV—particularly motion graphics—excels.
2. Avoid the cliché 16” by 9” rectangle screens
The standard TV monitors are becoming overused at trade shows, causing attendees to tune them out. Be sure to check out different monitor options, from an array of monitors to vertical strips to touch screens. It’s only after deciding that AV will support the goals of the show that these options are explored.
3. Focus on the customer journey
As you design your exhibit, keep in mind the journey your customers will take as they interact with your brand. From initial awareness to final purchase decision, consider AV’s place in the customer journey. Is its purpose to bring awareness to prospects walking the show floor, pique interest with infotainment, or nurture the desire to purchase the product?
Incorporating elements such as product demonstrations, educational materials, and client testimonials should move prospects through their journey to making a purchase in some way.
Conclusion
Interested in more AV solutions for HIMSS or another trade show? The Trade Group designs and builds award-winning trade shows exhibits for tech companies like YouTube Stadia, Pokémon World Championships, and Twitch. Contact us below to talk with a trade show specialist.
The Trade Group is a full-service trade show and event marketing company. We will work with you to create an exhibit or an event that brings in leads and helps you achieve your business goals. Contact us here or give us a call at 972-734-8585.
