Tradeshow & Exhibit Trends For MRO AMERICA’S 2022

What are the leading trends to pay attention to when preparing for MRO America’s 2022 show? We analyze the two most impactful marketing trends and how you can apply them to your display.

The countdown begins! It’s time to start preparing for Aviation Week’s Maintenance, Repair, and Overhaul (MRO Americas) 2022. The show is scheduled to launch on April 26-28 in Dallas, TX. The upcoming event promises to be bigger and better than the previous year, as people become accustomed to live marketing events once again.

The show is intended for airliners, aerospace engineers, technicians and is a staple within the aviation industry. The previous year saw the return of tradeshows, with MRO Americas itself boasting 500+ attendees, exhibitors, and keynote speakers. There are great reasons to expect 2022 will be even bigger and better.

However, if it’s been two or three years since your last show at MRO Americas, you might need to catch up on some of the new event marketing concepts that are trending. After all, you’ll want to be prepared when you attend this award-winning tradeshow so your products and services land in the right hands.

Here’s what’s new in the event marketing world:

Experiential Marketing

Let’s face it. Your product is bad to the bone. It saves technicians precious time, increases the performance of the aircraft or airliner that it’s made for, and makes investors money. Since your innovation or service is profitable and useful, solving a vital problem in operations, you must find the right client who will appreciate your solution. And one way to attract potential clients at a trade event is through experiential marketing.

What’s that?

At the most basic level, experiential marketing shifts the emphasis from telling the client about your product to showing them the product through a tactile experience. It could be as simple as placing part of your product in their hands or giving a live demonstration in which they participate.

It’s quite true in B2B situations, where the products are large in size and services are much more encompassing than what the showroom floor allows, some adaptation is needed. Here are some ideas to apply this concept to larger events:

  • Instead of bringing the real-deal heavy equipment, bring a replica made of lighter materials
  • If you have more space available, consider staging a brief performance of your product and service
  • Create a virtual reality (VR) program that puts clients in the cockpit or of your aircraft
  • Use TV screens to add movement to your booth, play videos of customer testimonials, or demonstrate your product in action

Branded Environment

What makes your product and service yours? I mean, what is the stamp you put on your product and service that makes it recognizable and generates trust with your clients? Now, imagine taking that stamp and expanding to the point that your values ring out from your product and services. That is what branded environments are all about. They are meant to represent your values visibly, reinforcing your clients’ trust in your business.

However, branded environments extend past the showroom floor and enter the office, warehouse, and store. Your values are the air your company breathes, and it’s what clients breathe in whenever they interact with your booth, employees, and products. But how does this apply to a display in a tradeshow? Here are some things to consider:

  • Branded signage that clearly distinguishes your company and products from the competition
  • Good lighting that brightens your exhibit’s mood and illuminates specific products or features.
  • Attention-grabbing tech like LED displays, kiosks, reception counters, literature racks, flooring, and photo booths are all great ways to bring attention to your company brand

Conclusion

Two years ago, MRO Americas was honored by the Tradeshow Executive as one of the top tradeshows of 2019. It was also the 2019 TSNN winner. For such a significant show, preparation is critical. The Trade Group has been active in staging, managing, and training staff for tradeshows for over 30 years. For more ideas on how to make an impact at MRO Americas and increase ROI, send us a message–we’d love to help.

The Trade Group’s custom trade show displays will ensure your brand makes a big impression on the show floor. To discover what we can do for your next event – whether MRO Americas, aerospace, or any industry – contact us here or give The Trade Group a call at 800-343-2005.

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