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bring your products to show in a powerful new way.
These are the showstoppers.
Modular kits are classy, flexible, and can be modified to fit any booth space.
Find portables that don't compromise on quality, longevity, and design.
Our rental kits allow you to bring something new to your industry’s capstone event every year while saving costs and avoiding the “rental look."
Our exhibit specialists have decades of experience helping with strategic direction.
Our award-winning design team has a combined 119 years of experience in crafting memorable exhibits.
We rely on a vast breadth of craftsmen internally for fabrication, engineering, graphics, and technology to provide unmatched fiscal and time efficiencies.
Get peace of mind knowing that your exhibit will be pristine before the show floor opens.
Relax on your way to the event, knowing that your exhibit will get there before you do.
Your new trade show assets will be safely tucked away and ready to be deployed for your next event.
Kick back and relax while our Exhibit Management Program (EMP) handles your annual trade show lineup.
Track ROI from an event with our AI-powered analytics system that measures booth traffic, dwell time, and more.
Learn more.We operate with industry-focused teams led by in-house exhibit experts that know your specific industry and trends for maximum effectiveness. Get the right booth that will help you stand out in your industry's most significant show.
Partner with a dedicated team that knows the special requirements of exhibiting in your industry.
A custom trade show exhibit is a purpose-built, tailored, storytelling asset that’s been created completely from scratch.
It may include bespoke features such as integrated technology, gamification, or workstations featuring translucent video screens.
It should reflect a company’s branding, journey, and milestones. You’d typically create a custom exhibit when launching a new product, celebrating an anniversary, looking to secure funding, or trying to stand out over competitors at major industry trade shows. Check out our YouTube video for more examples of common scenarios in which you’d opt for this type of exhibit.
That said, a custom exhibit may not be suitable for everyone. If you're testing a new show or working with a limited budget, a rental or modular trade show exhibit may be a smarter starting point.
Custom exhibits can be made from scratch and built around a specific theme or branding need. Modular exhibits, on the other hand, are made from pre-engineered components that can be reconfigured and customized to suit different layouts and show requirements. Thus, there is a slight difference in design flexibility between the two.
As they’re built from the ground up, custom exhibits tend to be pricier and have a higher upfront cost than modular exhibits. Modular exhibits are much easier to transport between trade shows or events, which reduces your storage and shipping costs.
If your company regularly exhibits at trade shows, modular exhibits are a better option, as they’re much easier to transport and disassemble than customized displays.
For more information, check out our blog, Custom vs. Modular Exhibits: Which Is Best For You?
If you intend to use your trade show exhibit three times or more across a 12-month period, purchasing is generally the better option. This is because if you use the display four or more times in the same period, you may end up spending more on the rental exhibit versus if you had purchased.
However, if you’re a less frequent exhibitor or are working to a tighter budget, renting a custom exhibit generally costs a third of buying one, and payments can be spread out, depending on usage. This can be a great way to save money if you only need an exhibit temporarily.
For more information on the pros and cons of purchasing vs. renting, check out our LinkedIn article.
Portable trade show displays are made from lightweight components such as aluminum frames and collapsible panels. They are easy to transport, simple to assemble, reconfigurable, and durable enough to handle a busy show schedule.
They are best suited to exhibitors that want to set up their booths quickly and are working with small spaces. They also work if you’re a frequent exhibitor and are designed to be installed and dismantled over several trade show seasons.
They are a cost-effective option for exhibitors with tight budgets, and you can save thousands of dollars over the lifespan of your display in labor, freight, and drayage costs vs. if you went with a custom solution.
You need to start by defining what you want your exhibit to accomplish and how you plan to engage attendees at your next trade show.
If you’re launching a new product, you may want to include demonstration stations where you can showcase that product or private booths where you can talk to potential customers through your solution on a one-to-one basis. Meeting-heavy exhibitors should prioritize enclosed or semi-private spaces such as these.
If your goal is to generate leads, you may want something more open plan and expansive featuring interactive touchscreen kiosks and LED video walls to grab attention and initiate conversations.
Whatever your needs, we’ll help you optimize exhibit layout and improve visitor engagement. We do this via Exhibit IQ, our innovative camera-based analytics service that tracks foot traffic, dwell time, and booth interactions to provide detailed performance metrics.
A full-service exhibit company handles much more than just design and fabrication.
It provides a full suite of turnkey services, covering fulfillment, on-site logistics, storage, installation and dismantle, pre- and post-show marketing, analytics, and ROI.
Working with a full-service exhibit company saves you from having to manage relationships with multiple vendors and keep different plates spinning while trying to do your day job. Instead, everything is handled by a consistent, single point of contact.
This full-service approach gives your exhibit the best possible chance of making a memorable impression on the show floor and bringing in new business. It also reduces the operational and creative headaches associated with creating a world-class exhibit and keeps costs to a minimum.
If you’re planning to reuse your exhibit and attend multiple trade shows, partnering with a full-service exhibit company is a no-brainer.
A custom trade show exhibit is a purpose-built, tailored, storytelling asset that’s been created completely from scratch.
It may include bespoke features such as integrated technology, gamification, or workstations featuring translucent video screens.
It should reflect a company’s branding, journey, and milestones. You’d typically create a custom exhibit when launching a new product, celebrating an anniversary, looking to secure funding, or trying to stand out over competitors at major industry trade shows. Check out our YouTube video for more examples of common scenarios in which you’d opt for this type of exhibit.
That said, a custom exhibit may not be suitable for everyone. If you're testing a new show or working with a limited budget, a rental or modular trade show exhibit may be a smarter starting point.Exhibit install and dismantle, commonly abbreviated to I&D, is the process of setting up your exhibit (or installing it) before a trade show and taking it down (or dismantling it) afterward.
This is one of the most critical phases of creating an exhibit, as mistakes during I&D can lead to damage, setup delays, and increased costs.
We handle all aspects of I&D, including:
With our turnkey approach to I&D, your exhibit will be pristine before and after the show. This service is included within our Exhibit Management Program (EMP), meaning you have a single point of contact from storage through to setup.
A custom trade show exhibit is a purpose-built, tailored, storytelling asset that’s been created completely from scratch.
It may include bespoke features such as integrated technology, gamification, or workstations featuring translucent video screens.
It should reflect a company’s branding, journey, and milestones. You’d typically create a custom exhibit when launching a new product, celebrating an anniversary, looking to secure funding, or trying to stand out over competitors at major industry trade shows. Check out our YouTube video for more examples of common scenarios in which you’d opt for this type of exhibit.
That said, a custom exhibit may not be suitable for everyone. If you're testing a new show or working with a limited budget, a rental or modular trade show exhibit may be a smarter starting point.An Exhibit Management Program, or EMP, is a dedicated trade show and event management program designed to support all of your exhibiting needs.
This means your strategic partner will handle all aspects of your annual trade show lineup, from inspections and graphic creation to logistics and planning.
By enrolling in an EMP, you can kick back, relax, and focus on your exhibiting goals. You don’t have to waste time and energy getting hung up on the finer details.
At The Trade Group, we offer an Exhibit Management Program, and each client is assigned a dedicated EMP Project Manager so that you have a single point of contact for all aspects of your project rather than having to chase multiple vendors.
To inquire about entering our EMP, simply call us at 800-343-2005 and let us know the number of shows you attend per year and the assets you have.
You can also find out more about our EMP here.
We will store your exhibit in our state-of-the-art, 350,000 sq ft facility between shows.
Every exhibit from our EMP program is inspected when it returns to our warehouse. We will find out whether all components and parts that shipped out were returned in working order.
Any missing parts, damage, and recommendations for repair, replacement or refurbishment are then communicated to the client in a post-show inventory and inspection report.
Exhibit IQ is our very own camera-based analytics service for trade show exhibitors. It tracks foot traffic, dwell time, and booth interactions to provide detailed performance metrics.
The multi-faceted technology uses cameras and AI analytics to track and analyze multiple data points throughout an exhibit.
Foot-traffic cameras track the number of visitors entering and exiting your booth, while heat maps help exhibitors visualize which areas within your booth receive the most and least amount of foot traffic.
The system also measures dwell times in specified areas, and a meeting analytics feature monitors the number and duration of meetings inside the booth. This feature allows you to assess the effectiveness of your marketing and engagement strategies and your overall booth design.
Here is a chronological breakdown of our design process when working with exhibitors:
Discover more about our design process here.
A custom trade show exhibit is a purpose-built, tailored, storytelling asset that’s been created completely from scratch.
It may include bespoke features such as integrated technology, gamification, or workstations featuring translucent video screens.
It should reflect a company’s branding, journey, and milestones. You’d typically create a custom exhibit when launching a new product, celebrating an anniversary, looking to secure funding, or trying to stand out over competitors at major industry trade shows. Check out our YouTube video for more examples of common scenarios in which you’d opt for this type of exhibit.
That said, a custom exhibit may not be suitable for everyone. If you're testing a new show or working with a limited budget, a rental or modular trade show exhibit may be a smarter starting point.If you want to take your exhibit to the next level, we can support all manner of digital integrations, including the following:
These integrations act as storytelling assets that capture the benefits of your offering in a visually captivating, easy-to-understand format.
They immerse, educate, and initiate conversations with interested buyers.
For more information, check out our blog, How To Enhance Your Trade Show Booth With Digital and Interactive Features.
Yes, your trade show exhibit can include both augmented reality (AR) and virtual reality (VR) experiences. In many instances, these technologies can add a whole new dimension to your product or service.
AR is a form of technology that adds overlaying interactive, computer-generated content onto a real-world environment. Think 3D models, virtual showrooms, and so forth. Essentially, it’s physical and digital assets working together to show customers what’s possible when they invest in your brand.
VR differs from augmented reality in that it takes your exhibit visitors to a whole new world in the form of a simulated environment. Merrell, a hiking boot company, teamed up with Framestore Studio to create a virtual reality world in which the user could explore the capabilities of its Merrell Capra hiking shoe. These shoes were put to the test in extreme scenarios—the kind of landscapes that would really speak to Merrell’s thrill-seeking, outdoor-loving audience. Read the incredible results here.
Many of the trade show exhibits which we create for our customers utilize some form of LED lighting, whether it be LED video walls, backlit graphics, or edge lighting.
There are many advantages to incorporating LED lighting in your trade show exhibit.
It’s both decorative and functional in that it gives the guests some indication of what's happening or what's important as they approach the booth. It allows you to frame, highlight, and add exclamation points that capture the key benefits of your offering.
Design flexibility is another major advantage of LED lighting. You can choose from a variety of warm and cold tones and color palettes, depending on your industry, audience, and show goals.
From a practical standpoint, LED lights have a much longer lifespan and are more energy efficient than traditional halogen lights. In fact, the operational cost of LEDs is a fraction of other forms of lighting, which is huge if you’re a frequent exhibitor who attends multiple shows in a year.
These lights are very durable, too, which means you won’t have to worry about them becoming damaged during installation and dismantle or shipping.
Find out more about the benefits of LED lighting in our blog, A Lowdown On LED Lighting For Trade Show Exhibitors.
You should evaluate a potential trade show partner via numerous criteria, depending on your needs. These include:
Customer testimonials like this one we received from Caesarstone.
It can typically take around two to three months to design and build a custom trade show exhibit, but the exact timeframe very much depends on numerous factors.
These include the following:
If you want a more accurate, bespoke timeline for your project, feel free to call us at 800-343-2005.
To maximize your impact at your next show, you should contact your trade show partner six months prior to let them know which event you’re planning to attend and discuss your requirements.
By planning this far ahead, you’re giving your partner enough time to discover the ins and outs of your brand, map out creative concepts, formulate designs, build your exhibit, work on a clear plan, and execute that plan.
If you contact us with a last-minute request or rush project, we can accommodate it, but with certain caveats. Preparing your exhibit within a 30-to-45-day window of your next show will incur priority fees to reflect the scope of work required and our capacity to fulfill your request.
Most of our clients buy the booth space for their next big event before they even leave the show the previous year. However, if we reuse something the client already owns, the lead time is shorter than if we have to design and build something from scratch.
Basic inline (i.e., 10x10) and rental exhibits cost four figures to low five figures, while large custom exhibits (i.e., 20x20 and above) will typically start from around $50,000.
How much you invest in your trade show exhibit comes down to numerous factors, including:
To get a proper estimate for your project or if you have any general questions around cost, feel free to call us at 800-343-2005.
How much you invest in your trade show exhibit comes down to numerous factors, including:
To get a proper estimate for your project or if you have any general questions around cost, feel free to call us at 800-343-2005. Some of the most common mistakes we see exhibitors make include having a layout that’s too busy, or, on the flipside, not including any interactive elements at all. Another common mistake is leaving it too late to get their exhibit designed. That’s why we advise on a lead time of at least six months if you want to work with us.For more information, check out our blog, Common Trade Show Mistakes And How To Avoid Them.
Yes, the aviation industry is one of the main industries that we design exhibits for.
Check out this video of an exhibit that we built for Aerometals, a company that specializes in the precision machining and manufacturing of aircraft parts.
This featured an eye-popping dark blue 40’x36’ trapezoidal-shaped fabric canopy, along with substantial 10”-square beams and four 18’ columns that anchor the space. A large 18’x12’ video wall for product presentations and live streaming took center stage, while interactive TVs on either side of the space brought products to life virtually.
When you team up with The Trade Group, you’re assigned a dedicated aviation team that understands the ins and outs of your industry. Find out more and contact one of our team members by scrolling down to the carousel below.
If you’re interested in partnering with us, contact us here or give us a call at (800) 343-2005.
A custom trade show exhibit is a purpose-built, tailored, storytelling asset that’s been created completely from scratch.
It may include bespoke features such as integrated technology, gamification, or workstations featuring translucent video screens.
It should reflect a company’s branding, journey, and milestones. You’d typically create a custom exhibit when launching a new product, celebrating an anniversary, looking to secure funding, or trying to stand out over competitors at major industry trade shows. Check out our YouTube video for more examples of common scenarios in which you’d opt for this type of exhibit.
That said, a custom exhibit may not be suitable for everyone. If you're testing a new show or working with a limited budget, a rental or modular trade show exhibit may be a smarter starting point.Yes, we’ve designed and built exhibits for many cybersecurity organizations to bring their offering to life and significantly grow their bottom line.
One of our past clients in this space is Abnormal AI, a leading AI-native human behavior security platform.
When Abnormal reached out to us, they mentioned that their new marketing theme is based on squares. This theme tied in perfectly with the kinetic effect we were looking to create.
Abnormal’s booth featured kinetic video tiles, with each video tile on a motorized arm. This is the kind of feature that can instantly attract the attention of your ideal client and trigger a conversation.
When you team up with The Trade Group, you’re assigned a dedicated cybersecurity team that understands the ins and outs of your industry. Find out more and contact one of our team members by scrolling down to the carousel below.
If you’re interested in partnering with us, contact us here or give us a call at (800) 343-2005.
Yes, we specialize in creating immersive, storytelling exhibits and events for the gaming industry.
We’ve worked with the likes of Twitch, Ubisoft, and Konami, among others. You can see the exhibit we created for Konami to build hype ahead of a new game release by checking out our blog, 6 Examples Of Awesome Exhibits.
When you team up with The Trade Group, you’re assigned a dedicated gaming team that understands the ins and outs of your industry. Find out more and contact one of our team members by scrolling down to the carousel below.
If you’re interested in partnering with us, contact us here or give us a call at (800) 343-2005.
Yes, we’re a seasoned strategic partner for companies in this industry and we’ve produced exhibits for major shows.
We’ve previously produced a custom exhibit for Tulip Cooking, creator of the world’s first modular induction stovetop system, to showcase at the NKBA Kitchen & Bath Industry Show® (KBIS).
This exhibit was designed to feel like a real home kitchen, with cooktops seamlessly installed in granite countertops to highlight the flexibility and sleek integration of Tulip’s induction system.
Wood tones, lighting, and layout created a blend of warmth and precision to reflect the company’s European aesthetic and product philosophy.
As a result, Tulip Cooking exceeded expectations, adding more than 25 new dealers and significantly increasing web and social traffic during the event.
You can watch their testimonial for the work we did here.
When you team up with The Trade Group, you’re assigned a dedicated residential and construction team that understands the ins and outs of your industry. Find out more and contact one of our team members by scrolling down to the carousel below.
If you’re interested in partnering with us, contact us here or give us a call at (800) 343-2005.
We’ve served too many industries to mention over the years, but some other sectors include the following:
You can explore our portfolio in much more detail here.
If you’re interested in partnering with us, contact us here or give us a call at (800) 343-2005.
