Quick Tip: Event Planning Tools

Once the dust has settled from your most recent trade show, you and your team need to get together and ask deep, revelatory questions. Unless you ask these questions, you’ll never know what works, where improvements can be made, or how to consistently turn leads into customers. But what are the “right” questions to ask during a post-event debrief?

So you’re launching a game-changing product or service that you’re super excited about. You now need to determine how you’ll position, promote, and deliver this solution to your ideal customers. This is where a GTM, or go-to-market strategy, comes into play.

Clear, consistent booth lighting is the difference between gaining maximum visibility on the trade show floor and turning away visitors. But how can you achieve the former and avoid the latter?