Quick Tip: Event Planning Tools

Clear, consistent booth lighting is the difference between gaining maximum visibility on the trade show floor and turning away visitors. But how can you achieve the former and avoid the latter?

If you’re something of a video game aficionado, you won’t want to miss out on attending one of these top gaming conventions in North America!

On a trade show floor, attendees wander for hours while every booth fights for attention. If you can only offer branding and demos, you’ll blend into the background. You’ll lose the fight. You need an edge—something that stops people, pulls them into your space, and encourages them to interact with you.